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If you’re a copywriter, I think you can agree with me when I say:
“Writing copy for a product or service is tougher than hell.”
Well, believe it or not, we can fix that.
Let’s be completely honest.
Writing advertising copy is a pain in the butt.
Yeah, you’ve gathered information from your clients, researched the product or service,and have a collection of relevant swipe files, but you’re still stuck.
Even though you’ve done as much as you can to prepare for this assignment, you still find yourself groping for the right words. You’re looking for that initial spark to get started, but it’s just not happening.
Not only that, you’re running out of time without any significant results.
So the question of the day is: Is there a way I can overcome this mental barrier to copywriting?
Do you have to write for a new product or service and don’t know where to start?
Let’s say, for example, that your friend just created a new info-product.
Since it is brand new, you don’t have any previously made brochures or advertisements to draw from. All you have to go on is a few pages of notes that tell you what the product is for and what its contents are.
In other words, you’re still blind as a bat.
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You’re looking at a blank piece of paper and you have no clue where to start.
You have a client that has to have copy written on his latest coffee maker and needs the work completed in less than three weeks. He wants copy written for the box the coffee maker comes in, and for online ads.
All of a sudden, you feel like you’re in a pressure cooker. You don’t know much about coffee makers, much less the people that drink coffee because personally, you can’t stand the taste of it.
Yep, you’re in a tight spot alright.
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Are you a discouraged copywriter?
Do you have the desire to learn the art, but have no idea how you should practice? By learning the important parts of a sales letter and then practicing the skills relentlessly, you can learn how to write decent copy in about a year.
In this lesson, I’m going to give you a blueprint that will take you step by step through the process of writing a standard sales letter.
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Sometimes you have to act fast. You’ve got copy that needs visuals and you don’t want to waste time trying to learn how to use complicated software.
The whole idea behind using computers and software was to make life easier, right? So, wouldn’t it be great if you could use an online graphics program to get your work finished fast and still make it look pro?
Fortunately, there are sites where you can create beautiful graphics and design work quickly and easily. In this post, I’m going to reveal to you a site that can make your posts, brochures, presentations, and sales letters stand out from all the rest of the noise.
The best part?
It’ll be a snap!
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This week’s theme has been cheap copywriting resources. I’m a cheapskate; I love searching out materials on the Internet that are free.
If you take the time to look, you can find all sorts of stuff that will help you get started as a freelance copywriter.
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Learning how to write advertising copy is an important marketing skill. Even if you don’t master the craft, you should understand what good copy looks like.
Years ago, I decided to learn as much as I could about copywriting. So I set out to find the cheapest, yet best sources of information I could on the subject.
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It’s one thing to create wonderful images for your blog or ads, it’s another to know how to use them to increase engagement and keep people on your blog. Believe it or not, you can learn how to make incredible images for your site but that doesn’t mean that people will actually read your copy.
As a matter of fact, your images may be a huge distraction from your message if not handled properly.