Why Your Accounting Firm’s Advertising Copy Stinks

copywriting critique

Mark Elmo Ellis – Get more out of this site here.

I can perform a pretty cool trick that I like to show to clients, prospects, and fellow copywriters. I tell them that I can get on the Internet and within 5 seconds take them to a site where the home page copy will really stink.

You want to know the secret to this trick?

Continue reading

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Autopsy of a Sales Letter Part II

autopsy of a sales letter

This is Part II of an in – depth analysis of a sales letter I received a few weeks ago from Forbes Magazine.  To read Part I go to this post: Autopsy of a Sales Letter Part I

Where’s the Evidence?

Most sales letters usually have some sort of evidence in them to prove they can do what they are saying they can do. You will normally see all sorts of testimonials in them from happy customers and clients that reinforce the claims are being made.  However, in the Forbes sales letter there aren’t any. Continue reading

Facebooktwittergoogle_plusredditpinterestlinkedinmail