Copywriter’s Inspiration: Overcoming Writer’s Block the Easy Way

writer's block for copywriters

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If you’re a copywriter, I think you can agree with me when I say:

“Writing copy for a product or service is tougher than hell.”

Well, believe it or not, we can fix that.

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The Insider’s Guide to Painless Copywriting

Painless Copywriting

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Let’s be completely honest.

Writing advertising copy is a pain in the butt.

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Yeah, you’ve gathered information from your clients, researched the product or service,and have a collection of relevant swipe files, but you’re still stuck.

Even though you’ve done as much as you can to prepare for this assignment, you still find yourself groping for the right words.  You’re looking for that initial spark to get started, but it’s just not happening.

Not only that, you’re running out of time without any significant results.

So the question of the day is:  Is there a way I can overcome this mental barrier to copywriting?

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The 6 Best Ways Copywriters Utilize Online Research

Copywriting Research

Do you have to write for a new product or service and don’t know where to start?

Let’s say, for example, that your friend just created a new info-product.

Since it is brand new, you don’t have any previously made brochures or advertisements to draw from.  All you have to go on is a few pages of notes that tell you what the product is for and what its contents are.

In other words, you’re still blind as a bat.

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How Not Knowing Copywriting Research Makes You a Rookie

copywriting research

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You’re looking at a blank piece of paper and you have no clue where to start.

You have a client that has to have copy written on his latest coffee maker and needs the work completed in less than three weeks. He wants copy written for the box the coffee maker comes in, and for online ads.

All of a sudden, you feel like you’re in a pressure cooker. You don’t know much about coffee makers, much less the people that drink coffee because personally, you can’t stand the taste of it.

Yep, you’re in a tight spot alright.

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The Complete Beginner’s Guide to Free Copywriting Ebooks

free copywriting eBooksPhoto by Sabri Tuzcu

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This week’s theme has been cheap copywriting resources.  I’m a cheapskate; I love searching out materials on the Internet that are free.

If you take the time to look, you can find all sorts of stuff that will help you get started as a freelance copywriter.

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6 Dirt Cheap Ways to Learn Copywriting that Sells

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Learning how to write advertising copy is an important marketing skill. Even if you don’t master the craft, you should understand what good copy looks like.

Years ago, I decided to learn as much as I could about copywriting. So I set out to find the cheapest, yet best sources of information I could on the subject.

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How to Write an Advertisement Using Sales Copy Savvy

sales copy structureMark Elmo Ellis – Get more out of my site HERE

Years ago I was a telemarketer. If you want to talk about a brutal 6 hour a day grind that can really wear you down, then you should really give a whirl sometime.

Back when I was a wee lad I worked for a startup company in Dallas Texas called Tef-Guard which was an oil additive product.  Basically, the product would be added to your oil to keep your car running better and to keep your engine cleaner.

Now that I’m older and wiser, I’ve found out that the very same product that I was promoting to gas station owners and vendors was the very same stuff the oil companies were already putting into their oil in the first place.

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