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You have sales copy or a blog post to write and you’re stuck.
You know what you have to say, but getting the words to clearly communicate your message is a hard task.
Where do you start?
If you know anything about copywriting or writing blog posts, you know that you have big obstacle in front of you.
In marketing, your target audience needs to see your marketing message at least nine times before they begin to recognize you’re even alive.
Why isn’t anyone reading your copy?
You’ve spent hours, pouring over all the benefits and facts of the product or service you’re writing about.
You busted your buns trying to make sure that the layout looks clean and uninterrupted and still you’re getting a very low response rate.
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You’re looking at a blank piece of paper and you have no clue where to start.
You have a client that has to have copy written on his latest coffee maker and needs the work completed in less than three weeks. He wants copy written for the box the coffee maker comes in, and for online ads.
All of a sudden, you feel like you’re in a pressure cooker. You don’t know much about coffee makers, much less the people that drink coffee because personally, you can’t stand the taste of it.
Yep, you’re in a tight spot alright.
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This week’s theme has been cheap copywriting resources. I’m a cheapskate; I love searching out materials on the Internet that are free.
If you take the time to look, you can find all sorts of stuff that will help you get started as a freelance copywriter.
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Learning how to write advertising copy is an important marketing skill. Even if you don’t master the craft, you should understand what good copy looks like.
Years ago, I decided to learn as much as I could about copywriting. So I set out to find the cheapest, yet best sources of information I could on the subject.