What is Content Strategy and How to Use it In Your Marketing Mix

what is content strategy

First I’m going to give you the bad news, and then I’m going to give you the really BAD news.

The bad news is you’re hardly getting anyone to come to your website.  The really bad news is the few people that are landing on your site have no interest in what you have to say.

They land, look, and then leave.

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6 Tips for Bloggers and Copywriters that Will Keep Readers on Your Page

Capture Your Readers

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You have sales copy or a blog post to write and you’re stuck.

You know what you have to say, but getting the words to clearly communicate your message is a hard task.

Where do you start?

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Grab this 5 Step Headline Writing Formula for Copywriters and Bloggers While it Lasts!

Headline formula

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If you know anything about copywriting or writing blog posts, you know that you have big obstacle in front of you.

In marketing, your target audience needs to see your marketing message at least nine times before they begin to recognize you’re even alive.

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How to Steal Ideas to Write Powerful Headlines [For Copywriters and Bloggers]

Swipe Headlines Everyone will Read

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How do they do it?

How do successful entrepreneurs get so many people to read their sales pages and blog posts?

It’s almost like they’ve discovered some secret to making money that no one else knows about.

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3 Steps to Make Headlines So Powerful – People Are Forced To Read Your Copy!

How to write powerful headlines

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Is there a secret to getting people to read your copy?

You’ve been writing sales copy, ads, and even blog posts, but your prospects just aren’t taking the bait.

It’s almost like there was a party, and you were not invited.

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Copywriters:  Create Great Headlines that Drive Traffic

headlines that drive traffic

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Why isn’t anyone reading your copy?

You’ve spent hours, pouring over all the benefits and facts of the product or service you’re writing about.

You busted your buns trying to make sure that the layout looks clean and uninterrupted and still you’re getting a very low response rate.

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How Not Knowing Copywriting Research Makes You a Rookie

copywriting research

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You’re looking at a blank piece of paper and you have no clue where to start.

You have a client that has to have copy written on his latest coffee maker and needs the work completed in less than three weeks. He wants copy written for the box the coffee maker comes in, and for online ads.

All of a sudden, you feel like you’re in a pressure cooker. You don’t know much about coffee makers, much less the people that drink coffee because personally, you can’t stand the taste of it.

Yep, you’re in a tight spot alright.

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The Complete Beginner’s Guide to Free Copywriting Ebooks

free copywriting eBooksPhoto by Sabri Tuzcu

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This week’s theme has been cheap copywriting resources.  I’m a cheapskate; I love searching out materials on the Internet that are free.

If you take the time to look, you can find all sorts of stuff that will help you get started as a freelance copywriter.

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