How Not Knowing Copywriting Research Makes You a Rookie

copywriting research

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You’re looking at a blank piece of paper and you have no clue where to start.

You have a client that has to have copy written on his latest coffee maker and needs the work completed in less than three weeks. He wants copy written for the box the coffee maker comes in, and for online ads.

All of a sudden, you feel like you’re in a pressure cooker. You don’t know much about coffee makers, much less the people that drink coffee because personally, you can’t stand the taste of it.

Yep, you’re in a tight spot alright.

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The Complete Beginner’s Guide to Free Copywriting Ebooks

free copywriting eBooksPhoto by Sabri Tuzcu

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This week’s theme has been cheap copywriting resources.  I’m a cheapskate; I love searching out materials on the Internet that are free.

If you take the time to look, you can find all sorts of stuff that will help you get started as a freelance copywriter.

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6 Dirt Cheap Ways to Learn Copywriting that Sells

Learn Copywriting Dirt CheapGet more out of my site HERE.

Learning how to write advertising copy is an important marketing skill. Even if you don’t master the craft, you should understand what good copy looks like.

Years ago, I decided to learn as much as I could about copywriting. So I set out to find the cheapest, yet best sources of information I could on the subject.

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3 Tools That Will Make Blog Writing Easier

Blog Writing Easier

Mark Elmo Ellis – Get more out of my site HERE

Have you ever tried to blog consistently? If so, you’ll know how big a pain in the butt it is because it is a huge time suck.

Once you gather necessary resources, outline your post, and think seriously about what you’re going to write about, you’ve eaten up an enormous amount of time.

And you haven’t even started writing yet!

So, how do you make blog writing easier without sacrificing quality?

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How to Write an Advertisement Using Sales Copy Savvy

sales copy structureMark Elmo Ellis – Get more out of my site HERE

Years ago I was a telemarketer. If you want to talk about a brutal 6 hour a day grind that can really wear you down, then you should really give a whirl sometime.

Back when I was a wee lad I worked for a startup company in Dallas Texas called Tef-Guard which was an oil additive product.  Basically, the product would be added to your oil to keep your car running better and to keep your engine cleaner.

Now that I’m older and wiser, I’ve found out that the very same product that I was promoting to gas station owners and vendors was the very same stuff the oil companies were already putting into their oil in the first place.

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4 Action Steps to Begin Learning Copywriting Immediately

copywriting obstaclesMark Elmo Ellis – Get more out of my site HERE

“It’s not the daily increase but daily decrease. Hack away at the unessential.”

~ Bruce Lee

No matter what endeavor you go into in life, you’ll never go too far if you’re a wandering generality.  One of my biggest pet peeves as a teacher is to listen to a parent ramble on to me about all of the activities their child is involved in.

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6 Bazinga! Headline Writing Habits That’ll Make You Filthy Rich

bazinga title

Mark Elmo Ellis – Get more out of my site HERE

If you don’t think a few simple words in a title or a headline can influence people, just ask Samuel L. Jackson.

Believe it or not, the famous star once signed a movie contract without reading the script at all.  He just read the title and signed on.

Jackson thought the title was so funny and outrageous at the same time, he just had to star in it.

The title of the movie?

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What I Learned From Watching 50 Email List Building Videos

50 email videos

Mark Elmo Ellis – Get more out of this site here.

Note: Make sure you stick with this post to the end, because I’m going hand you an email grabbing strategy that solid marketers are using to drive their capture rates way up.   So please, read this entire post to the end!

I decided to conduct a test with myself and see if there were any new ideas under the sun when it came to building an email list.

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How a Crazy Copywriter Made Me Eat My Shorts!

Ben settle

Just a typical example of Ben Settle’s homespun wisdom

Mark Elmo Ellis – Get more out of this site here.

I know that’s a pretty wild title, but you should see the stuff Ben Settle sends me.

I have to admit, even though his emails are edgy, quirky and sometimes annoying, I do enjoy reading his messages more than anyone else’s.

For one thing, not only does he dish out all sorts of great copywriting wisdom, but he’s kinda funny…or crazy. (I’m really not sure which at this point.)

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