4 Easy Ways to Make Money With Your Blog – In No Time!

make money blogging

If you’re a person that’s blogging for pure fun, writing random poetry, or using a blog platform for a diary, you’re not going be interested in this post.

Most people I’ve talked to want to know how to use a blog to make money, or if you can actually make money with your blog. Continue reading

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How to Easily Create a Blog in 7 Steps

Build Your Blog

This is Part 5 in a series on how to start and write blog posts based on the art from a copywriters perspective. 

In this post, I’m going to show you how to set up a blog and get all of the technical stuff out of the way.  The goal of this post is to dissolve any fears you may have in setting up a blog and getting started blogging.’

I hope that this post will help you create a blog of your dreams and a business that you can make good money with. Continue reading

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Great Blog Post Ideas in 5 Quick and Easy Steps


viral posts

Just to let you know, this is Part 4 in a series on how a copywriter approaches writing a blog post.  Many of the exact same elements that are in blog posting and writing ad copy are the same.

Of course, there are differences between the two because they both serve different purposes.  

But having studied and written copy for years, I can tell that you can write a much more powerful post if you understand the elements of copy.

In case you’ve missed the previous 3 posts on this subject, you can always use the menu to the right to navigate back to the last 3 posts. Continue reading

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Viral Blog Posts in 6 Easy Steps

viral blog posts

This is part three of a series of posts on how to write a blog post that’ll get you maximum trajectory.

In this particular post, I’m going to show you how write the bulk of your post so that you can hammer it out with as little difficulty as possible.

If you’ve done the prep work , you’ll be able to write your post with relative ease. 

I hope this session will help you write your posts with as little hassle as possible.

Enjoy! Continue reading

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Make Blog Posts More Interesting and Attractive in Seconds!

When you’re trying to make your blog posts as interesting as possible, you need to do everything you can to grab your readers by the eyeballs and drag them into your post.  This video will show you exactly how to do that within seconds using two programs: Vengage and PaintShop Pro. Continue reading

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Subheads 101: How To Create A Blog Post That Grabs Readers

Mark Elmo Ellis Get more out of this site here.

This is part two in a series on how to use copywriting rules to write incredible blog posts. 

Once you understand the basic structure of advertising copy and apply some of it to writing blog posts you’ll be lightyears ahead of most bloggers on the blogosphere.

At least that’s the ideal.

This post introduces you to a part of ad copy and blog post writing that sometimes gets ignored…The Subhead!  By the time you finish reading this post, you’ll see the value and importance of these units and be able to write them with more care and knowledge. Continue reading

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5 Steps to Writing Killer Blog Headlines

blog headlines

This is the first in a series of posts on how to write blog posts that have value to your reader.  In this episode, we’ll take a look at the overall structure of the post and then we will learn how to research and write your first headline.  

One thing to remember as you begin writing your blog posts, you want to make sure you research and know as much about your audience as possible.  That is the first big step.  Without a clear picture of who it is you’re writing for, you’re dead in the water. Continue reading

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3 Easy Steps to Persuasive Brochure Writing that Sells

shaking hands

If you’re only using Internet based advertising to promote your bricks and mortar business, you should reconsider your marketing strategy.

First of all, using only one channel to market your business is always folly.  If that particular medium fails for some reason, or is no longer available, you’ll have placed all your eggs into one basket and lost them. Continue reading

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17 Copywriting Resources That’ll Make Headline Writing A Cinch

headline target

In the realm of advertising copy, probably the most important element of the copy itself is the headline.  This one aspect of writing compelling copy is so important to the success of a piece that copywriters typically spend the majority of their time writing, rewriting, and obsessing over it.

In the realm of advertising copy, probably the most important element of the copy itself is the headline.  This one aspect of writing compelling copy is so important to the success of a piece that copywriters typically spend the majority of their time writing, rewriting, and obsessing over it. Continue reading

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WARNING:  Ignoring These Elements in Your Real Estate Development or Investment Firm’s Advertising Copy Can Trash Your Profits!

You are doomed.  Let’s face it, if you continue market your business as if the copy on your website, brochures, and sales letters doesn’t mean squat, then you’ll continue to have low response until your client base has dried up.

The problem with most businesses that have to sell their investment vehicles and services, is they don’t fully comprehend the sheer magnitude and power behind a well written sales piece.

Think about a really well written sales letter, for example.  The sales letter gets delivered into the hands of your prospect directly, and instead of hearing your message on the radio, your prospect is actually holding it and reading it.  Even if you only have that prospects attention for 4 seconds, that’s probably a lot more time of undivided attention that a potential client will ever give an online ad, TV commercial or some other form of advertising.

One or Two Little Things Can Make All the Difference in the World

dollar on sales letter

Years ago, I sent out two groups of sales letters.  One batch had just my marketing message on it, with a picture of the item I was selling on it.

The other sales message was exactly the same except for two things.  The second sales message had a dollar bill attached to it, and the headline read: “Can You Guess Why I’m Sending You This $1 Bill?”

The second ad drew a much higher rate of response than the first one of course.

As the years went by and I studied more and more about the art of copywriting, I learned that not only do big changes in copy make a difference, but also little things as well.

I got this one from the famous marketer, Dan Kennedy: A company ran two ads trying to sell a musical item using very similar wording.

The first one said, “Put Music into your life!”

The second one said, “Puts Music into your life!”

The response on the second ad was much greater than the first.  The reason?  The first ad indicated that YOU were putting music into your life, while the second one indicated that the music was being put into your life by SOMEONE OR SOMETHING ELSE.

One indicated effort on the part of the prospect while the other did not. So, having said all that, it’s a fairly easy assumption that it’s the little things in your copy can have drastic effects on your response rates and bottom line.

Ignore These at Your Own Risk !!!!

Narcissistic Copy —The biggest error I see on most real estate investment and development firm’s website copy, is what I like to call “Narcissistic Copy”.  This is landing page copy, either written or paid for, (wasted money in my opinion) that focuses on the host business and ignores the wants and needs of the consumer. It usually tells the prospective client how great the company is, how many awards the company has won, and the pedigree of the sales team.  In other words: a lot of bragging. When a client lands on your site, they don’t care about the volume of your business or how great you are.  What they want to know is, “What’s on it for me?”  So, your copy should almost always address what benefits you can provide for them, and the more benefits that you can list for them the more your message will resonate with your prospects.

Uniqueness —In a raft of penguins, a bright pink one will definitely stand out.  You need to explore and crow about your Unique Selling Proposition (USP). What is it about your firm that makes yours stand out from the pack?  Is there some aspect of your company that is unique or does it specialize in some aspect of your market that you can focus on?

Proof of Greatness —Probably one of the most overlooked parts of advertising copy when it comes to real estate firms, is the use of Testimonials.  Nothing speaks louder than a testimonial from a happy client, especially when they are willing to put their names on it. If you have clients that have been doing business with you for years, they will more than likely be happy to give your firm their endorsement.

Use Recognized Symbols —The use of well-known symbols from organizations that you are affiliated with can be a major boost.  If you’ve been featured on a TV show or given them an interview, it really helps to have their logo on your landing page or brochures with the words, “As seen on NBC’s Today Show!” Other seals and emblems on your site, such as the Better Business Bureau’s icon, can lend credibility as well.

common logos

Logos, seals, and certification icons can add credibility to your business’s copy.

Guarantees — If your company has any types of guarantees or other assurances that can be leveraged in your copy, it will make your offer so much sweeter.   If your firm doesn’t offer any types of guarantees, you may want to have a brain storming session to try to figure out a way to create one.

If you are missing any of these important, persuasive elements in your copy, you may want to consult or hire a solid copywriter to craft them for you.  Sure, on the front end you’ll have to spend some good money, but the copy you use can convert for years to come.

If you’re looking for a solid copywriter that will take you by the hand and give your company’s copy the care and attention that it deserves, then contact me at the info below.

To Your Success!

Mark “Elmo” Ellis

email: elmo033057@gmail.com

phone: (859) 797-9560

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