WARNING:  Ignoring These Elements in Your Real Estate Development or Investment Firm’s Advertising Copy Can Trash Your Profits!

You are doomed.  Let’s face it, if you continue market your business as if the copy on your website, brochures, and sales letters doesn’t mean squat, then you’ll continue to have low response until your client base has dried up.

The problem with most businesses that have to sell their investment vehicles and services, is they don’t fully comprehend the sheer magnitude and power behind a well written sales piece.

Think about a really well written sales letter, for example.  The sales letter gets delivered into the hands of your prospect directly, and instead of hearing your message on the radio, your prospect is actually holding it and reading it.  Even if you only have that prospects attention for 4 seconds, that’s probably a lot more time of undivided attention that a potential client will ever give an online ad, TV commercial or some other form of advertising.

One or Two Little Things Can Make All the Difference in the World

dollar on sales letter

Years ago, I sent out two groups of sales letters.  One batch had just my marketing message on it, with a picture of the item I was selling on it.

The other sales message was exactly the same except for two things.  The second sales message had a dollar bill attached to it, and the headline read: “Can You Guess Why I’m Sending You This $1 Bill?”

The second ad drew a much higher rate of response than the first one of course.

As the years went by and I studied more and more about the art of copywriting, I learned that not only do big changes in copy make a difference, but also little things as well.

I got this one from the famous marketer, Dan Kennedy: A company ran two ads trying to sell a musical item using very similar wording.

The first one said, “Put Music into your life!”

The second one said, “Puts Music into your life!”

The response on the second ad was much greater than the first.  The reason?  The first ad indicated that YOU were putting music into your life, while the second one indicated that the music was being put into your life by SOMEONE OR SOMETHING ELSE.

One indicated effort on the part of the prospect while the other did not. So, having said all that, it’s a fairly easy assumption that it’s the little things in your copy can have drastic effects on your response rates and bottom line.

Ignore These at Your Own Risk !!!!

Narcissistic Copy —The biggest error I see on most real estate investment and development firm’s website copy, is what I like to call “Narcissistic Copy”.  This is landing page copy, either written or paid for, (wasted money in my opinion) that focuses on the host business and ignores the wants and needs of the consumer. It usually tells the prospective client how great the company is, how many awards the company has won, and the pedigree of the sales team.  In other words: a lot of bragging. When a client lands on your site, they don’t care about the volume of your business or how great you are.  What they want to know is, “What’s on it for me?”  So, your copy should almost always address what benefits you can provide for them, and the more benefits that you can list for them the more your message will resonate with your prospects.

Uniqueness —In a raft of penguins, a bright pink one will definitely stand out.  You need to explore and crow about your Unique Selling Proposition (USP). What is it about your firm that makes yours stand out from the pack?  Is there some aspect of your company that is unique or does it specialize in some aspect of your market that you can focus on?

Proof of Greatness —Probably one of the most overlooked parts of advertising copy when it comes to real estate firms, is the use of Testimonials.  Nothing speaks louder than a testimonial from a happy client, especially when they are willing to put their names on it. If you have clients that have been doing business with you for years, they will more than likely be happy to give your firm their endorsement.

Use Recognized Symbols —The use of well-known symbols from organizations that you are affiliated with can be a major boost.  If you’ve been featured on a TV show or given them an interview, it really helps to have their logo on your landing page or brochures with the words, “As seen on NBC’s Today Show!” Other seals and emblems on your site, such as the Better Business Bureau’s icon, can lend credibility as well.

common logos

Logos, seals, and certification icons can add credibility to your business’s copy.

Guarantees — If your company has any types of guarantees or other assurances that can be leveraged in your copy, it will make your offer so much sweeter.   If your firm doesn’t offer any types of guarantees, you may want to have a brain storming session to try to figure out a way to create one.

If you are missing any of these important, persuasive elements in your copy, you may want to consult or hire a solid copywriter to craft them for you.  Sure, on the front end you’ll have to spend some good money, but the copy you use can convert for years to come.

If you’re looking for a solid copywriter that will take you by the hand and give your company’s copy the care and attention that it deserves, then contact me at the info below.

To Your Success!

Mark “Elmo” Ellis

email: elmo033057@gmail.com

phone: (859) 797-9560


The Christian School Guide to Database Marketing

Database Marketing for Christian Schools and Colleges

If you haven’t been maintaining and using a database to keep track of past and current students and their families, you may want to consider it.

Believe it or not, keeping a detailed database is an indispensable marketing tool that will put you light years ahead of any competition your school faces in the market place.

If you use a database properly, you can keep in touch with current families and past, while categorizing them in an order that is helps you keep track of their interests, geographic location, age, dates they attended your school, etc.

A good database can also help you keep track of any responses that you may have had concerning advertisements your school has run.

The main thing you have to keep in mind about using your database as a marketing tool, is that you are not simply looking at students and families as simply names and numbers, but as individuals that either attended your school or showed interest in it.

A Real World Example of Using Database Marketing

        Let’s take a step back and think about this method for a second.  Most private Christian schools and colleges have sports programs.  Each year, your school hosts a sports banquet which is a pretty big affair.

The banquet is a fund raising event that helps to bring in funds for supporting your school’s sports teams. Let’s assume, for this example, that you’ve been diligently creating and maintaining a database for several years now.

Since you’ve been keeping detailed records on families and your students, you know which students were involved in sports programs in the past and if their parents were involved coaching, performing fund raising activities, etc.

Rather than just contacting student’s families that are currently coming to your school, you could use the database to send an invitation to alumni that were on sports teams when they attended your school.

Many of those alumni are now very successful individuals that not only wouldn’t mind paying to come to your event, but also would like to donate or contribute something more to the school.

Can you see how powerful this tool can be when you use it properly?

Finding Good Software Is the Start

        If your school’s budget is very thin, you can start super cheap by using Microsoft Excel to create a database.  Or you can simply use Microsoft Word even if you just want to keep a listing of current and past students.

Outside of those two cheap methods, I would recommend purchasing software from any one of the many professional companies that specializes in selling school database management software

I would also advise that you ask any of the dealers of this type of software if they have a free trial of their product, so that you or your staff may be able to try it before you buy it.

It would probably be smart to try at least five to ten database packages before making a final decision to purchase one.  You’ll want to see which system fits your budget and you’ll also want to see which piece of software is easiest for administrative staff to learn and use.

So, make sure you pick the best software you can at the onset, so that you can easily use it to keep track and stay in place with your key players.

social media course

Building and Maintenance of Your Database is Critical

Once you have a program that works for your school, make sure you use it.  It’s very easy to get lazy and blow off putting in critical information that will help your school and reach out to people that are involved with it.

Here’s a few ideas of what types of data would will help your school:

  • The Basics – Of course you’ll have the street addresses, phone numbers, email addresses, (email is still a cheap and super effective way of marketing any business) years attended or attending, etc.
  • Activities – I’ve already touched on how this can help you, but think of all of the activities your school has and how you can easily keep track of students and former students that are involved in different activities. That way, if you have any events based on a particular activity, it’ll be a snap to contact people interested in that particular event at your school.
  • Grades, Awards and Honors – if you maintain this information and then let students and former students know you remember them, it has a massive impact! If a student was a valedictorian or a salutatorian, and they still get mail, email or other messages from your school letting them know that you remember their achievements, it will leave an impression on them that they’ll never forget.
  • Families and Extended Families – This is very important information for you to keep. If you’ve been working at a private school or college, you know that former students will refer your school to their relatives.  As a matter of fact, think about how many former students have attended your institution, and if they have any of their kids, nieces, nephews, or cousins going to your school.  It’s no accident that they have.  So, keeping in touch with these extended members is very important to your school’s overall database plan.

I’m sure you could think about other things that your school can do with information of this type, and it would probably be a good idea to sit down and brainstorm ideas with your staff on this subject at least once a year.

Christian School database Marketing

You’ve got to take the Long View

This is a good time to make a distinction between selling a product and selling a service.  McDonalds sells products, Walmart sells products, but a private Christian school is selling a service.

Services are harder to sell that most products, because education, even though it’s real and important, is an intangible product that you can’t hold in your hands. (Unless you consider your printed diploma or degree the product.)

Usually, the process of selling an education is a more complicated affair than selling a simple product.  However, once the education is sold and the student is now enrolled in your school, he or she is a part of your school family.   It is very easy to make them feel as though they are a part of something.

(I recently wrote a 45 page report on this subject, and how you can use social media to create raving fans that will evangelize your school and promote it for free.  You can get it by going to my site: www.elmocopy.com)

The big reason why your school should be using a database to market your school is because marketing for the long term is so much more important to a service that’s selling an intangible product.

Selling the services of any educational institution requires vigilant and consistent marketing that needs to be done day after day, month after month, year after year.

The kids you’re teaching today will either leave your school, or graduate from it, and the impression you leave on them will stay with them for the long term. How much bigger it will be if you stay in touch with them and let them know you remember them?

The Big Marketing Lesson You Must Never, Ever Forget: The easiest people to sell your services to are people that have already used your services!

If former students loved your school, and you’ve been using a database to keep track of these individuals and contact them, THEY WILL MORE THAN LIKELY SEND MORE BUSINESS YOUR WAY!

Another Real World Example of How You Can Use a Database

If you’re a college and have had graduates leave your school or graduate, you can easily keep track of former students and what their primary course work consisted of.

If your college developed a new graduate course on computer forensics, for example, then you could send an announcement out to everyone that took computer courses from your school.

You could then send an email announcement out that would talk extensively about the course and how it would benefit those former students.  Not only that, but these students would probably be pretty excited if you college was hosting a computer fair, seminar, or other event.

Using a Database Can Save You Big Marketing Dollars

        One of the great marketing benefits of using a database to market your Christian school, is that it can save you marketing dollars.  If you have parents and students that come to your school, or even call it, a smart practice would be to collect as much contact information from them.

Once you’ve placed those names, addresses, phone numbers and email addresses into your database, you’ll have an exact list to send your marketing message to, rather than waste a lot of money arbitrarily marketing to a group of people that may not care about private schools.

Not only that, but you can contact these individuals over and over again in using various methods mentioned above, so that they will come to recognize and become familiar with your school and what it can do for them.

What Your Database Can Reveal About Your Prospects

Once you’ve got your database together, you can use it to see what demographics and similarities there are between the families and prospects you’ve collected.  You can easily see what correlations there in:

  • Similarities there are with families that have stayed with your school for a long time. This information will tell you what benefits you should focus on in your marketing materials.
  • Areas of interest are your parents and students are focused on the most. Is it technology? Sports programs? This will help you know how to address
  • What you should spend money on in improving your school. If there is a large interest in a drama department, you should make improvements there that are very beneficial to your school.
  • Errors and deficiencies your school may be making. If you keep track of why students have left your school in the past, it may reveal deficiencies that you didn’t know existed. If you have lost a large group of students over the last few years, keeping track of these reasons in student records would be a big help.
  • Survey information. If your school can give a survey once a year, you could also keep that in a database which would reveal a load of valuable information about your school.  This material could be used to help you identify the benefits you need to create effective ads and websites that address the needs of potential students and their families.

It’s All About the Relationship

You want to create relationships.  You aren’t trying to create ads and marketing pieces you’ll only use one time.  The average person sees about 30,000 to 40,000 ads a year, and will need to see your school’s name at least 5 or 6 times before it starts to register in their brains.

The best way to beat these odds is to create long term relationships with families that are in your target market. You should keep in mind as you use a database to market your school, is that it can help you create a long-term relationship with your students, families, and prospective students.

The more they hear from you, the more they’ll like, know, and relate to you. And the more they like, know and relate to you, the more they’ll respond to your marketing efforts.

As a matter of fact, they will become raving fans of what you have to offer and help you promote your school for free.

Here’s another great example of how to use your database creatively to keep and build relationships. You’ve built your database, and in it you have all of your student’s and former student’s birthdays and other important dates in it.

Wouldn’t it be great to send these students (even if they’ve graduated or moved on) a birthday card or an email wishing them the best on their birthday?  Who does that?  If you don’t think this sort of thing sticks in a person’s mind, guess again.  Techniques like this are very effective.

The cool thing is, big companies can’t use these types of tactics because they’d go broke. You have a much better opportunity to connect with your audience than big companies, and you need to do this if you want to create long term relationships.


Action Steps to Database Marketing

Hopefully, by now, you see a reason to invest a little time, money and effort in using a database to market your Christian school.

Here is a list of things you can do to get the ball rolling:

  1. Go online and search for school database software.   Make sure you look at more than just one or two packages before making a decision to buy.  Also, see if you can get a trial package to test the software first.
  2. Once you buy and install the software, get your key personnel up to speed on how to use it, and input all of the current data into the software.
  3. Make sure you keep track of what students were involved in, and what they accomplished at your school when they attended. Remember, students that graduate or have to leave your school can still be evangelists and raving fans of your school. They have friends, relatives, and eventually, kids of their own that may go to your school.
  4. Once you have a system in place, take a look at the demographics and make up of your students and former students and their families. See if you can spot correlations and similarities than you can use in your marketing.
  5. Conduct surveys and keep the results in a separate database. This will be vital to knowing what key benefits your school will need to present in all of your marketing materials.
  6. Use the information in your database as often as you can. Sit down and brainstorm all of the different ways you can use it and take action!

I’m sure that you can think of different ways you can use this software to market your school.  If you have any ideas you’d like to share with us, please feel free to do so in the comment section.

If your school is considering running ads, using email marketing, direct mail or any other form of marketing communication, and would like some solid advice, please feel free to contact me.

I’d love to discuss with you how to use the power of words to quickly grab the attention of your prospects and get them to read your marketing message seamlessly.

To Your School’s Continued Success!

Mark “Elmo” Ellis                                                                                                   www.elmocopy.com                                                                                                elmo033057(at symbol)gmail.com                                                                                    (859) 797-9560




How Safe Is Your Private School From Shutting Down?

So, you’re finally going to have to do it.private school marketing  For years you’ve been dreading this was going to happen, and now it has.  You feel like crying because you’re the one running the school and it’s supposed to be one of your responsibilities.

You’ve done everything you can think of to try to solve this problem; talking to parents, listening to teachers, brainstorming ideas to the point of ripping your hair out. Sitting at your desk, with your head in your hands, you pray to God that there will be a way out of this mess, but the school’s board has given you the decree you’ve been dreading.

You’re frustrated and you just don’t get it.  The school has an excellent reputation, the curriculum is sound, and the kids genuinely enjoy being there.

However, the number of students have dropped in the last couple of years and money has gotten much tighter.  The economy has tanked and gas prices have risen.  Not only that, but families have been moving more, and public schools have so much more to offer.

There are a million reasons why this has happened, but you still have to go down the hall, deliver the bad news to Mrs. Hoffman, and watch her cry.  It’s tearing you up inside, and you just can’t stand it.

Not only are you going to have to lay her off, but you’re going to have to tell another teacher that you’re merging two classes next year.

Then you get a real punch to the stomach.  The private school down the street just increased their enrollment for the third year in a row, and their tuition is three times higher than yours.


Does this tale bother you?

Most of us are reactive instead of proactive.  In other words, we’ll wait until a problem arrives before we do a thing about it.   By the time the junk hits the fan, it’s usually way too late.

The school has to downsize, place all sorts of restrictions on the budget, and make drastic decisions.

Unfortunately with private schools, it’s a common and tragic story.  And I’m not just talking about small, private schools either.

Technically, it’s not your fault.   You work long hours attending extra events, planning the school year, and putting out administrative fires with parents, vendors, teachers, students and everyone else involved.

And it’s not the fault of your teachers either.  They are also working long hours planning classwork, creating extracurricular events, being surrogate parents during regular school days.

Everyone is working their tails off, so, what’s the problem?  Where are you going wrong?

The good news is ― it can be fixed.  Things can change, and your school can magnetically attract more and better qualified students.

Not only that, but you can turn things around and achieve superstar status that’ll make you a linchpin and an authority figure at your school in a relatively short period of time.

Don’t believe me?  Read on!

What you don’t know can kill your schoolHead in sand

Unless you’re living in a cave, you’ve probably heard that ignorance is bliss.  Unfortunately, for most people that are involved in any type of business, ignorance can also kill you.

As a science teacher I work with likes to say, “A little learnin’ is a dangerous thing.”

So, as you can see, knowledge is important.

However, once you have the knowledge you’re also going to need another element ― action!

But, before we get to the solutions, let’s think for a second about the conditions that got us here.

Consider these questions, and please, take this opportunity to be brutally honest with yourself: (Don’t you just love how polite I am?)

Here we go…

  • Does your school have a marketing plan?
  • How big is your school’s marketing budget?
  • Have you been tracking the results of this plan?
  • When was the last time you read a marketing book?
  • Does your school give out surveys to parents at the end of the year?
  • What type of sales funnel do you use to bring prospective students to your door?
  • Do you have a data base of past and present students and their parents?
  • When was the last time you contacted them?
  • When was the last time you read a private school marketing survey?
  • What are the three biggest benefits private schools and institutions provide?
  • Who are your competitors?
  • What are they doing that you’re not?

I could go on and on, especially since I haven’t even mentioned marketing vehicles that you probably haven’t tried yet like:

  • Social media
  • Your website
  • Direct mail
  • Directories
  • email marketing
  • Video sales letters
  • Conventions
  • Magazine ads
  • Yellow page ads
  • Pod casts


As I said before, I could go on and on…

While I do realize all of this would take a considerable amount of effort and time, you have to understand that your competition is depending, hoping and praying that you won’t learn or do any of this.

Side Note: Please don’t waste my time telling me that you feel guilty taking away business from another Christian school.  I can guarantee you that there’s competition for your school that clearly understands that the real game is not on the basketball court or the soccer field.

They know that the real game is on the field of the free market and it’s totally legit, fair and American, so get over it.

If you start acting on any of this and begin taking action, they’ll be the ones trying to stay in the game, not you, and that’ll feel a heck of a lot better than being on the short end of the stick.

You’ve got to get fired up!

Before I spill the beans, crack open the fortune cookie, or rub the genie’s lamp and tell you what you need to do, you’ve got to get fired up.

If you haven’t thought much about marketing your school, you’re going to get an education.

But before you do anything, you’ve got to get passionate!  You need to develop a burning desire and marketing mindset that your brain runs on 24/7.  Because you’re going to need to breathe, eat and sleep three things to really kill it:

  1. Knowledge of marketing
  2. Planning your marketing
  3. Taking Action

All three of these things require work and commitment.

Yes, it’s a lot of effort, but it’s also a lot of fun.  Nothing gets my heart racing more than putting a marketing plan in place and having it work!

And a side benefit of this is ― learning how to market a school is a skill.  Once you get good at this, you’ll be the go-to-guy, for sure.  Nothing wakes up a board of directors faster to your new skill-set than bringing in new business through the doors of your school.

And once you get going, you can do it month after month after month.

A true tale from the cryptburied

I remember when my wife and I started a little venture years ago.

She had an industrial level sewing machine and I had an idea.  (Good thing she liked to sew.)  I was in the U. S. Army Band at the time and came up with an idea: I drew up a design for a music pouch.

Now to give you a little background, in all of the army bands the marching music measures about 5 inches by 6 inches.  You clipped the music on a lyre attached to your horn while you played and marched around.  However, the average military musician had to carry all of this music around with them as they went from job to job.

The problem was that the music pouches the bandsmen carried their music in were very expensive and not very popular.   The pouches the government was buying were black leather, and had a strap on them.  They looked just like purses.  So, as you can imagine, all of the guys that were in the army band program HATED the pouches.

There’s nothing quite like seeing a soldier carrying around something that looks like a purse.  Of course, all of the women could care less.

So, I designed my own pouch that was camouflaged, matched the uniforms at the time.  I gave the design to my wife and had her sew up a prototype.

I took it to work and everyone in the band wanted one!  They loved everything about them and gave me money in advance to get my wife to make more of them.

Then I had another idea.  All army bands kept complete lists of military bands worldwide complete with addresses and phone numbers.  So I asked one of the ranking sergeants in the band if I could have a copy of the list, and he gave me one.

This was back circa 1990, and I knew NOTHING about marketing or advertising copy. I had one book by guy named Dan Kennedy on how to write sales letters.  So, I used some of his ideas to create my own.

I sent the letters out to all the US military bands and the response was incredible!

At the time, we were living in Alaska and we were getting phone calls at 2:00 and 3:00 AM from bands that were in Europe.  We were getting orders from units stationed throughout the 50 states.  It was almost overwhelming.

And we were making great money with our pouches too.  We were producing and shipping the pouches for right around $200.00 and depending on the size of the order we were making anywhere from $2000 to $4000 profit per order!

You talk about getting fired up!  I was hooked on business and marketing from that day forward.

The lesson from the crypt

So, what lesson can we learn from this experience?  Well, totally unbeknownst to me at the time, I had done a few things very right.

  1. I had found a very tight niche and target market.  This is key.  Later on, I learned the hard way that marketing to everyone is marketing to no one.

Also, marketing to everyone is very expensive.  That is a game for the big corporations, because they’re making bazillions of dollars and can afford to market to everyone that has a pulse.  The average Joe Schmoe entrepreneur can’t afford that game, and will beat his or her head against the wall trying to do it.

  1. I had used a PROVEN sales letter.  The sales letter templates (A.K.A swipe files) from Dan Kennedy’s book were designed so that you could easily edit them to suit the purpose of your business and send them out.

Because I now write advertising copy, I’ve since learned that writing copy for specific products and markets is a skill that takes years to learn.  However, just like playing a musical instrument, it takes years of practice and experience to write copy well.

If you’re smart, you’ll have access to someone that is experienced in your market to write for you when you need it.

bootLearning to kick butt like Chuck Norris

OK, by this time you kinda-sorta get the idea that I’m pro marketing.  However, if you’re going to play this game to win for your school, you’re going to have to spend time learning some marketing strategies.

Don’t panic!  You don’t need to learn a ton to get started, because quite frankly, if you try to implement every trick and strategy in the book, you’ll burn out and give up.  (Not to mention you’ll probably go broke.

You need to spend some time reading and strategizing before you get started.  You can’t jump over this, you have got to become knowledgeable.

I remember leading my weekly bible class at church through Dave Ramsey’s Financial Peace course, and one of the last things he said at the end of the course was quite profound.

Mr. Ramsey pointed at his head (brain) and shouted, “Feed this thing!”

As a matter of fact, Dave also told his audience that the average millionaire reads two non-fiction books a month.

A recent survey/book by Thomas Stanley and William Danko, called The Millionaire Next Door revealed the one area where millionaires do spend their money  is on education.

Reading and studying books on marketing and business is extremely important and you’re going to have to put some time in.  Look, Chuck Norris didn’t learn how to do a round house kick overnight.  It took years of practice and hours a day at the dojo.

You’ll need to perfect your marketing skills and strategy over time.  However, you can get started and learn along the way, just make sure you learn some of the basics first.

social media course

Get these resources and kick it into high-gear fast!

In order to get you on the fast track, I highly recommend you read and USE these books to get started:

The Guerilla Marketing Handbook by Jay Levinson and Seth Godin – These are two marketing giants that got together and created a huge workbook that you can easily work your way through.  It’s a rather large text that has loads of pictures and examples of how to market your business, and I think it would work perfectly for a private school or institution.

Both Levinson and Godin have written a lot of books, too many to mention here.  Another book by Levinson that’ll help you get started quickly is Guerrilla Marketing in 30 Days.  This book will help you set up a marketing plan and budget and show you how to implement it…Fast!

Tribes by Seth Godin – I told you he’s written a load of books.  This book isn’t so much of a strategy guide as it is an examination of the way people think.  The premise is that human beings, even before recorded history, have grouped and bonded together based on common beliefs, desires and interests.  Why would I recommend this book?  Because it makes you acutely aware of the forces that drive people together.

Think about it.  Do people at a Christian school feel like they are part of an organization, with a set of beliefs, and possess a common ideal?  Of course!  This book will help you to be more aware of the way that people bond together and it will help magnetically draw them to your school on impulse.

The Ultimate Sales Letter by Dan Kennedy – You can use this book to learn how to write sales letters.  Wait! You say you don’t need to know how to write sales letters?  Has your school ever had a fund raiser?  Do you create brochures for your school or athletic program?  This book needs to be in your reference library, right where you can access it immediately.

Dan Kennedy sells tons of outstanding courses from his site.  One that will probably benefit any organization is his Magnetic Marketing Course. This course will hand you sales letters and ads that you can easily edit and use to promote your school or institution.  If you get it from his site it is quite pricy.  However, I got a used copy on eBay for $25.  An absolute steal!

Now you’ve got “Mentum” you need something “Mo!” “Mo-Mentum!”

I just had to use that subhead.

Now you have the goods, you need to use them.

At the least, get one of the Guerilla Marketing books and create a plan and a budget your school can afford.  If you have a very limited budget I have one more recommendation for you.

A guy by the name of Jim Cockrum has written a great book called Free Marketing ―101 Low and No Cost ways to Grow Your Business Online.  Loads of great ideas, and the title speaks for itself.

Once you have your plan in place, you have one more thing to do.


Unless you can solely focus on promoting your school, you’re going to need to delegate some responsibilities out to other team players.  That’s OK because this needs to be a group effort.  You can’t carry the weight of the world on your shoulders alone, unless you’re working at a Christian college or institution that has a marketing director.

In that case, you may want give some of the books I suggested to that department.

Everyone’s looking for your leadership…Take it serious

By now, you should have enough fuel to get this jet off the ground.  You can’t afford to skimp on your marketing efforts now, because the economic and social winds are blowing south and it is having its impact on private schools.

As a matter of fact, when the economy starts tanking, that’s the time to really dig in and double up your efforts. So, grab the bull by the horns.

God put YOU in charge at this place and time.

And never forget:

The parents are depending on you.

The teachers are depending on you.

And the students are depending on you.

Please, take it serious.

To Your School’s Success!

God Bless,

Mark “Elmo” Ellis

Copywriting and Consulting Services for Christian Schools and Colleges

Call me.  I won’t bite and you’ll probably learn a few things!

Phone: (859) 797-9560

email: elmo033057(at symbol)gmail.com