How a Crazy Copywriter Made Me Eat My Shorts!

Ben settle

Just a typical example of Ben Settle’s homespun wisdom

Mark Elmo Ellis – Get more out of this site here.

I know that’s a pretty wild title, but you should see the stuff Ben Settle sends me.

I have to admit, even though his emails are edgy, quirky and sometimes annoying, I do enjoy reading his messages more than anyone else’s.

For one thing, not only does he dish out all sorts of great copywriting wisdom, but he’s kinda funny…or crazy. (I’m really not sure which at this point.)

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Why Your Accounting Firm’s Advertising Copy Stinks

copywriting critique

Mark Elmo Ellis – Get more out of this site here.

I can perform a pretty cool trick that I like to show to clients, prospects, and fellow copywriters. I tell them that I can get on the Internet and within 5 seconds take them to a site where the home page copy will really stink.

You want to know the secret to this trick?

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Autopsy of a Sales Letter Part II

autopsy of a sales letter

This is Part II of an in – depth analysis of a sales letter I received a few weeks ago from Forbes Magazine.  To read Part I go to this post: Autopsy of a Sales Letter Part I

Where’s the Evidence?

Most sales letters usually have some sort of evidence in them to prove they can do what they are saying they can do. You will normally see all sorts of testimonials in them from happy customers and clients that reinforce the claims are being made.  However, in the Forbes sales letter there aren’t any. Continue reading

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Setting Goals for Blogging You Can Achieve Quickly

Pro Blogging Goals

It’s amazing how many people will put the cart before the horse on their blogs.  They’ll actually start blogging before they have any idea as to why they’re doing it.

How do I know so much about this?

Because I did it for years like a stupid idiot, that’s how I know so much about it. Continue reading

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The Extreme Field Guide to Guest Blogging

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One of the best ways you can quickly get targeted traffic and people of influence linking to your site is by guest posting.

Even though you’re guest posting on someone else’s blog you’ll still need to make sure that you put just as much care into your guest posts as you do into your own blogs posts.

The reason for this is simple: you are building your reputation ―not only with the audience but also with the blog owner. Continue reading

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