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You have sales copy or a blog post to write and you’re stuck.
You know what you have to say, but getting the words to clearly communicate your message is a hard task.
Where do you start?
Why isn’t anyone reading your copy?
You’ve spent hours, pouring over all the benefits and facts of the product or service you’re writing about.
You busted your buns trying to make sure that the layout looks clean and uninterrupted and still you’re getting a very low response rate.
Let’s be completely honest.
Writing advertising copy is a pain in the butt.
Yeah, you’ve gathered information from your clients, researched the product or service,and have a collection of relevant swipe files, but you’re still stuck.
Even though you’ve done as much as you can to prepare for this assignment, you still find yourself groping for the right words. You’re looking for that initial spark to get started, but it’s just not happening.
Not only that, you’re running out of time without any significant results.
So the question of the day is: Is there a way I can overcome this mental barrier to copywriting?
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Learning how to write advertising copy is an important marketing skill. Even if you don’t master the craft, you should understand what good copy looks like.
Years ago, I decided to learn as much as I could about copywriting. So I set out to find the cheapest, yet best sources of information I could on the subject.
Mark Elmo Ellis – Get more out of my site HERE
Years ago I was a telemarketer. If you want to talk about a brutal 6 hour a day grind that can really wear you down, then you should really give a whirl sometime.
Back when I was a wee lad I worked for a startup company in Dallas Texas called Tef-Guard which was an oil additive product. Basically, the product would be added to your oil to keep your car running better and to keep your engine cleaner.
Now that I’m older and wiser, I’ve found out that the very same product that I was promoting to gas station owners and vendors was the very same stuff the oil companies were already putting into their oil in the first place.
Mark Elmo Ellis – Get more out of this site here.
I can perform a pretty cool trick that I like to show to clients, prospects, and fellow copywriters. I tell them that I can get on the Internet and within 5 seconds take them to a site where the home page copy will really stink.
You want to know the secret to this trick?
This is Part II of an in – depth analysis of a sales letter I received a few weeks ago from Forbes Magazine. To read Part I go to this post: Autopsy of a Sales Letter Part I
Where’s the Evidence?
Most sales letters usually have some sort of evidence in them to prove they can do what they are saying they can do. You will normally see all sorts of testimonials in them from happy customers and clients that reinforce the claims are being made. However, in the Forbes sales letter there aren’t any. Continue reading
Mark Elmo Ellis Get more out of this site here.
This is part two in a series on how to use copywriting rules to write incredible blog posts.
Once you understand the basic structure of advertising copy and apply some of it to writing blog posts you’ll be lightyears ahead of most bloggers on the blogosphere.
At least that’s the ideal.
This post introduces you to a part of ad copy and blog post writing that sometimes gets ignored…The Subhead! By the time you finish reading this post, you’ll see the value and importance of these units and be able to write them with more care and knowledge. Continue reading