How to Write an Advertisement Using Sales Copy Savvy

sales copy structureMark Elmo Ellis – Get more out of my site HERE

Years ago I was a telemarketer. If you want to talk about a brutal 6 hour a day grind that can really wear you down, then you should really give a whirl sometime.

Back when I was a wee lad I worked for a startup company in Dallas Texas called Tef-Guard which was an oil additive product.  Basically, the product would be added to your oil to keep your car running better and to keep your engine cleaner.

Now that I’m older and wiser, I’ve found out that the very same product that I was promoting to gas station owners and vendors was the very same stuff the oil companies were already putting into their oil in the first place.

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Why Your Accounting Firm’s Advertising Copy Stinks

copywriting critique

Mark Elmo Ellis – Get more out of this site here.

I can perform a pretty cool trick that I like to show to clients, prospects, and fellow copywriters. I tell them that I can get on the Internet and within 5 seconds take them to a site where the home page copy will really stink.

You want to know the secret to this trick?

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Autopsy of a Sales Letter Part II

autopsy of a sales letter

This is Part II of an in – depth analysis of a sales letter I received a few weeks ago from Forbes Magazine.  To read Part I go to this post: Autopsy of a Sales Letter Part I

Where’s the Evidence?

Most sales letters usually have some sort of evidence in them to prove they can do what they are saying they can do. You will normally see all sorts of testimonials in them from happy customers and clients that reinforce the claims are being made.  However, in the Forbes sales letter there aren’t any. Continue reading

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Subheads 101: How To Create A Blog Post That Grabs Readers

Mark Elmo Ellis Get more out of this site here.

This is part two in a series on how to use copywriting rules to write incredible blog posts. 

Once you understand the basic structure of advertising copy and apply some of it to writing blog posts you’ll be lightyears ahead of most bloggers on the blogosphere.

At least that’s the ideal.

This post introduces you to a part of ad copy and blog post writing that sometimes gets ignored…The Subhead!  By the time you finish reading this post, you’ll see the value and importance of these units and be able to write them with more care and knowledge. Continue reading

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