This is Part II of an in – depth analysis of a sales letter I received a few weeks ago from Forbes Magazine. To read Part I go to this post: Autopsy of a Sales Letter Part I
Where’s the Evidence?
Most sales letters usually have some sort of evidence in them to prove they can do what they are saying they can do. You will normally see all sorts of testimonials in them from happy customers and clients that reinforce the claims are being made. However, in the Forbes sales letter there aren’t any. Continue reading