The 6 Best Ways Copywriters Utilize Online Research

Copywriting Research

Do you have to write for a new product or service and don’t know where to start?

Let’s say, for example, that your friend just created a new info-product.

Since it is brand new, you don’t have any previously made brochures or advertisements to draw from.  All you have to go on is a few pages of notes that tell you what the product is for and what its contents are.

In other words, you’re still blind as a bat.

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How Not Knowing Copywriting Research Makes You a Rookie

copywriting research

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You’re looking at a blank piece of paper and you have no clue where to start.

You have a client that has to have copy written on his latest coffee maker and needs the work completed in less than three weeks. He wants copy written for the box the coffee maker comes in, and for online ads.

All of a sudden, you feel like you’re in a pressure cooker. You don’t know much about coffee makers, much less the people that drink coffee because personally, you can’t stand the taste of it.

Yep, you’re in a tight spot alright.

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6 Dirt Cheap Ways to Learn Copywriting that Sells

Learn Copywriting Dirt CheapGet more out of my site HERE.

Learning how to write advertising copy is an important marketing skill. Even if you don’t master the craft, you should understand what good copy looks like.

Years ago, I decided to learn as much as I could about copywriting. So I set out to find the cheapest, yet best sources of information I could on the subject.

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17 Copywriting Resources That’ll Make Headline Writing A Cinch

headline target

In the realm of advertising copy, probably the most important element of the copy itself is the headline.  This one aspect of writing compelling copy is so important to the success of a piece that copywriters typically spend the majority of their time writing, rewriting, and obsessing over it.

In the realm of advertising copy, probably the most important element of the copy itself is the headline.  This one aspect of writing compelling copy is so important to the success of a piece that copywriters typically spend the majority of their time writing, rewriting, and obsessing over it. Continue reading

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