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You have sales copy or a blog post to write and you’re stuck.
You know what you have to say, but getting the words to clearly communicate your message is a hard task.
Where do you start?
Why isn’t anyone reading your copy?
You’ve spent hours, pouring over all the benefits and facts of the product or service you’re writing about.
You busted your buns trying to make sure that the layout looks clean and uninterrupted and still you’re getting a very low response rate.
Get more out of my site HERE.
Learning how to write advertising copy is an important marketing skill. Even if you don’t master the craft, you should understand what good copy looks like.
Years ago, I decided to learn as much as I could about copywriting. So I set out to find the cheapest, yet best sources of information I could on the subject.
Just to let you know, this is Part 4 in a series on how a copywriter approaches writing a blog post. Many of the exact same elements that are in blog posting and writing ad copy are the same.
Of course, there are differences between the two because they both serve different purposes.
But having studied and written copy for years, I can tell that you can write a much more powerful post if you understand the elements of copy.
In case you’ve missed the previous 3 posts on this subject, you can always use the menu to the right to navigate back to the last 3 posts. Continue reading
This is part three of a series of posts on how to write a blog post that’ll get you maximum trajectory.
In this particular post, I’m going to show you how write the bulk of your post so that you can hammer it out with as little difficulty as possible.
If you’ve done the prep work , you’ll be able to write your post with relative ease.
I hope this session will help you write your posts with as little hassle as possible.
Enjoy! Continue reading
When you’re trying to make your blog posts as interesting as possible, you need to do everything you can to grab your readers by the eyeballs and drag them into your post. This video will show you exactly how to do that within seconds using two programs: Vengage and PaintShop Pro. Continue reading
Many online businesses have professionally designed websites that don’t convert well.
This is primarily due to copy on the page that isn’t customer oriented, while ignoring the importance of optimization for conversion.
Not only are these sites not optimized, tracking the conversion rates to see what conversion events were used to generate interest from prospective clients is usually ignored as well. Continue reading
If you’re only using Internet based advertising to promote your bricks and mortar business, you should reconsider your marketing strategy.
First of all, using only one channel to market your business is always folly. If that particular medium fails for some reason, or is no longer available, you’ll have placed all your eggs into one basket and lost them. Continue reading