GET MORE OUT OF MY SITE HERE
If you’re a copywriter, I think you can agree with me when I say:
“Writing copy for a product or service is tougher than hell.”
Well, believe it or not, we can fix that.
If real estate development and investment companies treat their sales pieces, brochures, business cards, and advertisements the same way they treat their landing pages, then I would bet that they are wasting their money. I have a cure for it and you can access it here: “Turn My Real Estate Investment or Development Company’s Landing Page into a Prospect Magnet Now!”
Just to give you an example of the dynamic, and persuasive copy I have found on some of the major player’s sites, I have taken this opportunity to present some of it to you. You may want to buckle your seatbelts so that you won’t get sucked it to the vortex of this dynamic copy, and then find that your bank account is empty at the end of it.
I’m talking convincing stuff here!
Here is the epic copy:
“Our company has been in business for over 20 years and has won several XYZ awards for excellence. We also have 30 highly educated partners that are committed to excellence. Since the inception of our firm, we have managed well in excess of 50 billion dollars in properties around the world. Our company also closes 5 transactions every second, making it the preferred hub of real estate investors in more than 30 countries. Our leadership is world renowned for its underwriting, negotiating, analysis, and positioning.”
Of course, the problem with this copy is that they have forgotten the overriding, galactic, and fundamental question that every prospect wants answered which is, “What’s in it for me?” Not only that, but they are assuming that everyone that goes to their website is a college educated and finance savvy prospect which is probably NOT the case.
Whenever you talk to a firm about these problems, the first words out of their mouths is, “Oh, we can’t fix that! We really don’t want to redesign our site at this time.”
I recently wrote a free report on this subject that showed exactly how to fix this problem without having to go to the trouble of getting your web designer to change things. You can access it by going to my site and grabbing it. But I can assure you here that you do not have to redesign your website, all you need to do is to have different words on the page.
I do explain how to redesign the site in case you want to go all out with a high converting make over, but it’s not necessary. Here’s a few things that I covered:
You Don’t Have to Read a Lot of Crap!
This report is concise and gets right to the point. I didn’t want to waste your time with a 500+ page eBook that was loaded with all kinds of fluff and information that wasted your time. This report really does cut through the crap and gets right to the heart of the matter, which is how to turn a zombie-like landing page into a high converting, client magnet.
I’m sure you’re thinking that you could get this kind of information anywhere, and you’d be right. You can bounce around the Internet for hours trying to gather the same information or try to wade through a 700 page book that’ll eventually sit unread on your hard drive.
You can get just the info you really need to know and start converting prospects into clients immediately…
The choice is yours.
Once again, head on over to my site and get your free copy now here:
To Your Success!
Mark “Elmo” Ellis
If you want your real estate firm to totally dominate its market space, creating incredible content is still one of the ways to do it. A recent study by the CAM Foundation showed that the marketing trend that was going to trump all other online methods of attracting online traffic was content marketing.
The good news is that based on studies and surveys, businesses still know where to place their online efforts. It’s also notable that email marketing is still one of the top methods that can be somewhat automated and utilized as well.
The downside to this is that the lazy man’s path to online success is going to get tougher. Happily, we’ve long passed the days of keyword stuffing and posting irrelevant and random information, and moved to a point where outstanding content and information is the order of the day.
Having said that, the new objective for website owners and entrepreneurs that want to generate interest in their businesses is to have amazing content in every piece of marketing copy they produce.
Recently, I reviewed several websites of top real estate investment firms and developers. In almost every case, the landing page copy was boring and irrelevant to the needs and desires of the people landing there. Actually, I’d be surprised if I found out that the sites were converting at all.
It’s not that these companies were unsuccessful businesses, but they were probably not bringing in prospects and new clients by their web sites. Obviously, the grunt work was being done by salesmen or women that did a lot of cold calling from leads. There’s nothing wrong with that if you like forking out high commissions to these people or having professional counselors spend most of their time doing hard –core sales work instead of managing portfolios and giving their clients quality services.
The reason why using a lead generating website would be so much better is for several reasons:
So, why should you have great content on your website?
Good, solid content will get crawled and indexed better by search engines as well as being passed around and shared. This will give content more reach while allowing your posts and articles to be visible to the types of people that would be interested in your business. Not only that, but if your content is sterling, then you will get noticed by other people in your industry that are professional, and they will share your content with other professional’s in your industry, thus giving you authority status.
Here is a video that will show you how to create content in a reasonable amount of time:
Once again, people that read your articles will be interested in your line of business and come to your site and they will already be primed for what your niche is. If your articles are about the real estate development industry, then chances are they will already be a rather selective audience. They certainly won’t be looking for articles on how to make fishing lures or bake cookies.
Here are a couple ways to make content on your site work for you.
Content is going to be a key factor in generating traffic in the foreseeable future. I would suggest you read some articles on how to create incredible content before beginning to write for your business.
Here are a few relevant links to get you started:
How Long Should My Blog Posts Be? – Forbes Magazine.
A Data Driven Answer to How Long a Blog Post Should Be – Neil Patel.
Boost Blog Traffic Site – Jon Morrow. If you are new to blog posting,, then read all of the Beginner articles on here.
Mark “Elmo” Ellis writes advertising copy for real estate developers and real estate investment companies. If you’d like a FREE report on How You Can Increase Your Website’s Response Rate By 72% Or More, contact him immediately at the email below and he will promptly send it to you.