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This is part two in a series on how to use copywriting rules to write incredible blog posts.
Once you understand the basic structure of advertising copy and apply some of it to writing blog posts you’ll be lightyears ahead of most bloggers on the blogosphere.
At least that’s the ideal.
This post introduces you to a part of ad copy and blog post writing that sometimes gets ignored…The Subhead! By the time you finish reading this post, you’ll see the value and importance of these units and be able to write them with more care and knowledge. Continue reading