Why Your Accounting Firm’s Advertising Copy Stinks
Mark Elmo Ellis – Get more out of this site here. I can perform a pretty cool trick that I like to show to… Read More »Why Your Accounting Firm’s Advertising Copy Stinks
July 2016
How to Get Started Blogging and Make Money
If you’re wondering how to get started blogging here’s a shortcut for you. It took me several years and 3 businesses to learn how to… Read More »How to Get Started Blogging and Make Money
Autopsy of a Sales Letter Part II
This is Part II of an in – depth analysis of a sales letter I received a few weeks ago from Forbes Magazine. To read Part I go to this post: Autopsy of a Sales Letter Part I
Where’s the Evidence?
Most sales letters usually have some sort of evidence in them to prove they can do what they are saying they can do. You will normally see all sorts of testimonials in them from happy customers and clients that reinforce the claims are being made. However, in the Forbes sales letter there aren’t any.Read More »Autopsy of a Sales Letter Part II
Autopsy of a Sales Letter Part I
If you are trying to learn how to write good advertising copy or blog posts, a great way to learn how they are structured… Read More »Autopsy of a Sales Letter Part I