What is Content Creation?
Scroll down to see all of the posts.
In order for your company to make money, you need to cater to your buyer’s needs. The way to do that is by creating content around those needs. There are many ways to do this:
Content Creation is great for B2B companies because it is what their customers are looking for. Today, you need to show your prospects that you know what you’re doing and using relevant content is the way to do that.
Another reason why content creation is important in the b2b realm is that it is better than online ads. Companies know it’s cheaper to hire staff to write and promote content than paying for ads.
Using content to promote your company is more efficient and lasts longer.
It targets exactly who you want to prospect to. When someone in your funnel looks at what you’re putting out, there will be no question in their minds that the content is for them. Also, as long as your content is online, it will continue to bring people to your site.
Finally, creating content for your business will get you more exposure while helping you connect with your customers and prospects. With content marketing, it’s a win-win situation. A B2B company can use and share this value with their customers while gaining more business and revenue for themselves.
Please Scroll Down to See All the Posts in this Category
If you’re a director of marketing or head of a communications department at a college or university, you need to be aware of these 40… Read More »Digital Marketing Strategy: 40 Stats for Universities and Colleges
Do you know that digital marketing is exploding today? In case you don’t know what digital marketing is, it’s any kind of marketing which is… Read More »3 Ways a Freelance Copywriter Can Help Your Digital Marketing Strategy
I’ll bet you’re thinking, “Time management tips? Who needs them?” am I right? Have you ever considered the fact that you’re wasting the most precious… Read More »Time Management Tips – 5 Ways Writers Can Beat Time-Eating Zombies
First I’m going to give you the bad news, and then I’m going to give you the really BAD news. The bad news is you’re… Read More »What is Content Strategy and How to Use it In Your Marketing Mix
Content writers – do you have to write copy and don’t know where to start? Let’s say, for example, that your friend just created a… Read More »6 Ways Content Writers Use Online Research
If you have a business that relies on visuals to get a message across, Visme might be your answer. Sometimes you have to act fast.… Read More »Visme – A Great Tool for Content Creators
What are social media influencers, you ask? Before I fill you in on how to get more blog traffic with them, here’s where you probably… Read More »What Are Social Media Influencers? (Getting Blog Traffic with Them)
In my last post, I told you what I learned from watching 50 videos on how to build an email list for free. If you… Read More »3 Off-Beat Ways to Build Your Email List for Free
If you’re wondering how to get started blogging here’s a shortcut for you. It took me several years and 3 businesses to learn how to… Read More »How to Get Started Blogging and Make Money
If you’re writing blog posts, ads, or magazine articles, headline writing is the most important part of what you do. This one aspect of writing… Read More »17 Copywriting Resources That’ll Make Headline Writing A Cinch