Knowing how to write a sales letter is a skill every entrepreneur should learn. Why do I say that? Almost every aspect of your business’s… Read More »How to Write a Sales Letter | For a Beginner Copywriter
Hey, Bunky, if you’re writing for websites I’ve got an easy hack for ya – its a copywriting formula or template. Using one of these… Read More »Copywriting Formula – Template For Website Landing Pages
As a college recruitment professional, do you feel like it gets harder every year to recruit students to your college or university? Well, don’t be… Read More »7 Content Marketing Hacks for Colleges
You’ve got a serious problem. You’re in a university marketing department and you’re supposed to reel in new students. You’re also on a limited budget… Read More »Video Marketing: 5 Tips for Colleges and Universities
If you’re a director of marketing or head of a communications department at a college or university, you need to be aware of these 40… Read More »Digital Marketing Strategy: 40 Stats for Universities and Colleges
Do you know that digital marketing is exploding today? In case you don’t know what digital marketing is, it’s any kind of marketing which is… Read More »3 Ways a Freelance Copywriter Can Help Your Digital Marketing Strategy
Your SaaS site needs a copywriter or it’s doomed.
There’s no wonder why successful companies pay big bucks to get the right words on their landing pages; it is because they’re CRITICAL.
Before you write me off as a nutcase, let’s take a look at a few facts:
Read More »4 Reasons Why Your SaaS Site Needs a Copywriter
If you want to learn copywriting, now is the time to do it. You’ve got more opportunities to make money with your words than ever… Read More »Learn Copywriting | 32 Dirt Cheap Ways in 2020
Learning how to become a copywriter is not rocket science.
The ability to write copy by using great structure, overcoming objections, and compelling words can make you a great copywriter.
However, the measure of your success won’t be how much your client likes the way you wrote your copy.
Your success will entirely depend on one thing…How much money your copy brings in.
One of the things that will enable you to write compelling copy like a boss is knowing how to research your subjects on the front end.
In this post, I’m going to hand you 7 different research tools that will kick your copy into high-gear and help you stand out from other copywriters. If you stick with this post all the way to the end, you’ll have an entire arsenal of weapons that’ll make your copywriting more powerful and easier to write.
Read More »How to Become a Copywriter Using These 7 Research Tools
This is Part II of an in – depth analysis of a sales letter I received a few weeks ago from Forbes Magazine. To read Part I go to this post: Autopsy of a Sales Letter Part I
Where’s the Evidence?
Most sales letters usually have some sort of evidence in them to prove they can do what they are saying they can do. You will normally see all sorts of testimonials in them from happy customers and clients that reinforce the claims are being made. However, in the Forbes sales letter there aren’t any.Read More »Autopsy of a Sales Letter Part II