AI email marketing tools represent a cutting-edge innovation that can significantly enhance your business operations. It appears that AI is permeating every facet of Internet marketing, assisting individuals in promoting their businesses and improving operational efficiency.
Email marketing remains a formidable force in the marketing domain, and by integrating it with the latest AI tools, you can create a potent marketing powerhouse that can effortlessly bolster your business promotion.
In this post, you’ll learn everything you’ll need to get started using AI email marketing tools for your business.
And once you understand how easy it is to start using some of these tools, you’ll jump for joy!
So, let’s get started.
What are AI email marketing tools and how can they help me promote my business?
AI email marketing tools are internet-based platforms and programs designed to manage and enhance email marketing campaigns. These tools, powered by machine learning algorithms, assist businesses in various ways:
- Targeting Audiences: Identifying and segmenting potential customers based on their behavior and preferences.
- Writing Compelling Subject Lines: Crafting subject lines that capture attention and encourage open rates.
- Personalizing Emails: Customizing email content to resonate with individual recipients.
- Automating Repetitive Tasks: Streamlining processes such as sending follow-ups or thank-you notes.
- Recommending Products: Suggesting relevant products to customers based on their purchase history.
- Writing Dynamic Content: Generating content that adapts to the interests of the audience.
- Predicting Analytics and Conversions: Forecasting campaign performance and potential conversion rates.
- Optimizing Send Times: Determining the best times to send emails for maximum engagement.
- Conducting A/B Testing: Comparing different versions of emails to find the most effective elements.
3 Big Reasons Why You Need to Start Using These Tools Now
In today’s competitive landscape, leveraging AI email marketing tools can give your business a significant edge. These tools are not just a trend; they are becoming a staple in savvy marketing strategies. There’s a high chance your competitors are already harnessing AI, and neglecting this technology could leave you lagging behind.
Time Savings
One of the most compelling reasons to adopt AI email marketing is the substantial time savings it offers. Time is an invaluable asset in business, and AI excels at automating time-consuming tasks. By integrating AI into your marketing efforts, you can reallocate precious hours from routine tasks to strategic initiatives that drive your business forward.
Generate Revenue Easier
Understanding your target audience is crucial for effective marketing. AI tools can analyze large amounts of data to identify patterns and preferences within your audience.
This can lead to more personalized marketing strategies, which often result in higher engagement rates and, ultimately, increased revenue.
AI email marketing tools enhance audience analysis through data collection, pattern recognition, performance tracking, and personalization.
By utilizing AI, businesses can craft targeted marketing campaigns that resonate with their customers’ interests and needs, thereby improving conversion rates and boosting sales.
Improves Your Marketing
By harnessing the power of AI email marketing tools, you can collect and analyze data to gain valuable insights and ideas.
This will enable you to tailor your marketing strategies effectively, ensuring that your products and services resonate with your customers. Moreover, AI streamlines these marketing processes, significantly accelerating the time it takes to execute campaigns.
Getting Started Using AI Email Marketing Tools
As a former technology teacher, I understand how challenging it can be to learn technical subjects.
Trust me, I’ve been in the same boat as you. Sometimes, I even get frustrated when learning technical concepts. However, using AI tools doesn’t have to be difficult; you just need to take it one step at a time.
I’ve organized these different tools into sections, focusing on the most important aspects first. So, stick with me—I’m confident I can help you get started.
As a copywriter, I’ll guide you through learning how to write effective email copy. But here’s the twist: we’ll explore this within the context of using artificial intelligence to enhance your email campaigns.
How to Use AI to Help You Write Subject Lines
As I mentioned earlier, I’ll guide you through writing compelling email copy while leveraging AI tools to enhance your efforts.
One of the most critical components in any sales letter, sales web page, or email message is the subject line. In fact, many copywriters regard the headline or subject line as the most crucial part of the entire copy.
Did you know that almost 50% of email readers open their emails based on the subject lines?
Crafting an attention-grabbing subject line can significantly impact your email’s success.
Since I’ve been a copywriter for a long time, I’ve written a lot of headlines and subject lines. I recommend you learn how to write them yourself before using AI to write them.
Why would I tell you this?
If you ever need to hire a copywriter or use an AI tool to write your subject lines, you need to understand the basics. If you don’t have any idea how to write a single line of copy, how would you know if a hired copywriter or AI tool was doing a good enough job?
So, if you need a quick lesson on how to write one yourself, keep reading. After that, I’ll point you to some AI resources that can help you write subject lines.
Use These Formulas if You Want to Write Your Own Subject Lines
An essential skill in email writing is mastering the art of crafting effective subject lines. Personally, I find using formulas incredibly helpful in composing impactful emails. Below, I’ve outlined a few formulas to assist you in creating compelling email subject lines.
Let’s unveil the first subject line formula:
B + C = I
In simpler terms:
Benefits + Curiosity = Immediate Interest
Seems pretty straightforward, right?
Although it’s an easy formula, here’s another basic one for writing great subject lines:
Urgent + Unique + Ultra-specific + Useful = A great subject line
You don’t have to include all 4 of those U’s because the optimal length for a subject line is around 41 to 50 characters. Trying to fit them all into the subject line field might be a challenge.
The key is to ensure your subject line is clear and relevant to your email message.
Now, let’s dissect a successful subject line to witness the magic in action!
Putting the 4 U’s Formula to the Test
Here is an email subject line we can analyze:
“8 Killer Email Marketing Tips that Coaches Can Use to Quickly Make a Fortune”
Let’s see how it fits the formula:
Is the subject line Urgent? “Quickly Make a Fortune” seems urgent.
Is it Unique?
You can easily check if it’s unique by pasting the subject line into Google with quotes around it:
“No results found for “8 Killer Email Marketing Tips that Coaches Can Use to Quickly Make a Fortune”.”
Google can’t confirm if someone has used this exact subject line in an email, but typically, that’s not a concern.
Is this subject line Ultra-specific?
It’s somewhat specific, mentioning coaches, but could be more specific, like specifying life coaches.
And finally, the subject line addresses the useful aspect with “Use to Quickly Make a Fortune.”
So, that is how you can get started writing email subject lines. I write all of mine on a separate document and keep them handy to swipe ideas from. Usually I’ll write ten or more until I land on a good headline or subject line.
If you want a free copy of this swipe file to help you generate your own ideas, here is a free copy for you to use:
Free Subject Line/ Headline Template Download
How to Use AI Email Subject Line Generators
Once you learn a little bit about copywriting, especially writing subject lines, you can start using AI subject line generators.
Usually, you can use Bing’s Copilot or ChatGPT to help you write good subject lines, but before you do that, you need to understand how to write prompts.
Prompts are simple the way you ask artificial intelligence to do something for you.
For example, if you need a subject line written, don’t merely type in the prompt,, “Write me a subject line.”
You will have to be very specific.
When using Copilot or ChatGPT you need to be specific about your target audience and context, as well as your product or service.
Here’s an example of a prompt you could use to promote a gym if you were a gym owner:
Me:
Can you give me 10 email subject lines based on the subject of promoting business for gym owners?
Bing’s CoPilot:
Certainly! Here are 10 engaging email subject lines tailored for gym owners to boost their email marketing campaigns:
- “Get Fit Faster: Exclusive Workout Tips Inside!”
- “Unlock Your Strength: New Classes at Our Gym!”
- “Sweat It Out: 50% Off Personal Training Sessions!”
- “Join the Fitness Revolution: Limited-Time Membership Offer!”
- “Fuel Your Workout: Protein Shake Recipes Await!”
- “Shape Up for Summer: Beach-Ready Bootcamp Starts Now!”
- “Winning Wednesday: Spin Class Discounts Inside!”
- “Meet Our Trainers: Expert Advice for Your Fitness Journey!”
- “Crush Your Goals: Weekly Workout Challenges Ahead!”
- “Gym Community Spotlight: Member Success Stories!”
Feel free to customize these subject lines to match your gym’s unique offerings and brand voice. Happy emailing!
Me:
You are magnificent!
Bing’s CoPilot:
Thank you! I’m delighted to hear that you found my response magnificent!
If you have any more questions or need further assistance, feel free to ask. Have a fantastic day! 😊🌟
Note: I always compliment CoPilot or ChatGPT because studies have found that when you compliment them, they give you better responses.
Other Email Subject Line Creators You Can Use
When it comes to generating subject lines for your email messages, you’re not limited to ChatGPT or Copilot. There are several excellent online platforms that can assist you in this task. Here are four other sites you can explore:
- Hubspot’s AI Email Generator: Hubspot offers its own AI tools to help you craft email messages. Their email generator not only assists with subject lines but can also generate entire email content. It’s a great resource when you need quick ideas or inspiration.
- Encharge’s Free AI Subject Line Generator: This tool utilizes GPT-3 technology to create unique subject lines. I’ve personally tried it out, and it’s truly impressive. While I recommend using the lines it produces as idea generators, they should still work effectively if you choose to use them directly. Remember to tailor your subject lines to your specific audience and context.
- Yet Another Mail Merge: Yes, that is the name of this site that offers free assistance in crafting email subject lines. However, it employs a slightly different approach compared to other tools. Instead of directly asking about the content of your email, it prompts you to input your entire email message before generating a subject line. This approach makes sense because it allows the tool to better understand the context of your email, resulting in more effective subject lines. Give it a try, and may your email subject lines be both engaging and impactful!
AI Email Marketing Tools for Writing the Body of Your Email Messages
We’ve already covered the appetizers; now it’s time for the main course. Let me demonstrate how I compose my email messages, and then I’ll introduce you to various AI email programs that can accelerate the process, allowing you to complete your tasks more efficiently.
Hot Tip: Build a Massive Email Swipe File
Remember the document I shared earlier, containing all the email subject lines I’ve written? Well, I also maintain a collection of email messages—both my own compositions and those from exceptional copywriters. These collections are commonly known as “swipe files.”
If you’re new to building swipe files, here’s a great approach: Subscribe to email lists from websites you admire. Top email copywriter sites are excellent sources—sign up for their emails and start building your own treasure trove of inspiration.
People Whose Email Messages I Collect
Bob Bly – Known as the “copywriter’s copywriter,” Bob Bly is a master when it comes to email messages. I receive 4 or 5 emails from him each week, and his email sales copy is exceptionally effective. By studying his email messages, you can gain valuable insights into the art of selling through words.
Ron LeGrand – If you’re interested in crafting a successful email campaign, consider joining Ron’s Real Estate Course list. Ron’s emails demonstrate how to engage and persuade people to sign up for a course, from initial contact to the final conversion. Studying his email campaign series provides a valuable template that you can adapt for promoting your own courses.
Russell Brunson / Dan Kennedy– Dan Kennedy, once one of the top copywriters and marketers globally, has now retired. His business and branding were acquired by a young, successful entrepreneur. The emails I receive under both Russell Brunson and Dan Kennedy’s names are excellent—some of the best marketing email messages ever written. I receive at least three of these messages each week, and they consistently deliver valuable content. I highly recommend subscribing to their lists and collecting the insights they share.
The Two Easiest and Free Ways to Use AI to Write Body Copy
I won’t sugarcoat it: the best AI email marketing tools aren’t free. If I were a busy business owner in need of email copy, I’d opt for hiring an email copywriter.
Here’s why:
- Experienced Assistance:
An experienced copywriter can handle most of the work without you needing to guide them every step of the way. When working with a hired writer, your main task is to provide marketing materials and engage in a few conversations about your business. They’ll take care of the email campaign execution.
- AI Tools: Pros and Cons:
AI email marketing tools offer templates and ideas, which can be helpful.However, AI doesn’t possess mind-reading abilities. You’ll need to provide all the necessary information for your campaign. Expect to fill in various details each time you want an email written.
- Cost Considerations:
Unfortunately, good AI email marketing tools come at a price. Some platforms start their packages at $150 and go up from there. For small businesses, this cost can be quite steep.
- Learning Curve
As a business owner, you may not have the time to learn how to use AI email marketing tools. These tools require time and patience to master. However, a proficient email copywriter is already familiar with these AI tools and can leverage them to complete tasks more efficiently and effectively.
While AI tools provide convenience, they don’t replace the nuanced understanding and creativity of a skilled copywriter. Choose wisely based on your business needs and budget.
Once you’ve gained some experience in crafting the body copy of your emails, you can begin to utilize two free AI tools that I’ve found immensely helpful. These tools are Microsoft’s ChatGPT and Bing’s Copilot.
(You might have anticipated some obscure, exotic AI tool.)
However, these two tools, when employed effectively, can be extraordinarily potent.
The Two Free AI Email Marketing Tools I Use
And now, the moment of truth: the two AI tools I rely on for crafting my email body copy are Bing’s Copilot and Microsoft’s ChatGPT.
Yes, I know you might be disappointed, expecting some mind-blowing AI email shortcut. But bear with me—I have good reasons for choosing these two tools.
The Two AI Email Marketing Tools I Use
And now, the moment of truth: the two AI tools I rely on for crafting my email body copy are Bing’s Copilot and Microsoft’s ChatGPT.
Yes, I know you might be disappointed, expecting some mind-blowing AI email shortcut. But bear with me—I have good reasons for choosing these two tools.
Save Your Most Valuable Asset
The primary reason I employ these two tools to assist me in composing email messages is their efficiency. When I write, I prefer not to dwell on the precise phrasing of every idea that emerges from my mind. Instead, I consume a substantial amount of articles related to the topic I’m addressing and then express my thoughts as swiftly as possible. Following this initial draft, I turn to either ChatGPT or Copilot (usually the latter) and input my text for further refinement.
Here’s the process I follow:
- Prompt Creation: I frame my request for clarity and correctness, enclosing the writing within brackets like this: <Text goes here.>
- Tool Utilization: I insert the draft into one of the AI tools.
- Proofreading: After receiving the output, I meticulously proofread my writing.
- Copying and Pasting: After Proofreading I copy and Paste into a word document and then copy and paste from that into my WordPress blog.
On the last step, the reason why I don’t copy and paste directly from ChatGPT or Copilot is because it will add online formatting code to my blog posts. This is because it is coming from a web based platform. So, drop it into any offline document and then copy and paste it again into your blog.
In practice, this approach proves effective. Approximately 9 times out of 10, either ChatGPT or Copilot provides the precise words I need for my posts. It’s important to note that I never rely solely on these tools; I always review and refine the content myself.
Write Original Pieces with Flair!
One of the delightful features of using Copilot and ChatGPT is their ability to infuse your writing with creativity. Copilot can offer multiple suggestions for the same text, allowing you to explore different expressions.
Here are some ways to coax out diverse variations:
First, seek alternatives like this:
Ask, “Can you give me another way to say this?”
Prompt with, “Show me different ways to express this idea.”
If you want to expand your content use prompts like:
“Include information about the audience or purpose.”
“Imagine this sentence in a formal setting.”
Getting suggestions can be easy too. When Copilot responds, inquire:
“Why did you recommend this wording?”
“What’s the reasoning behind this suggestion?”
Remember, experimentation is key! Try different prompts and ideas to discover what resonates best with your writing style.
If you need help with this you can always go to this site to get some help:
Useful AI Prompts for Writing Email Messages
Conclusion
The landscape of AI email marketing tools is vast and diverse, and it can be overwhelming. If you’re running a smaller company with budget constraints, I recommend exploring the options available within your financial reach. There’s a tool out there for every budget.
From my personal observations, some of the higher-end AI platforms can be quite expensive. However, if you’re new to email copywriting and marketing, consider investing time in learning the craft before committing significant resources.
I’d love to hear your thoughts and experiences on this topic! Feel free to share them in the comment section below—it would truly brighten my day.