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What is copywriting? Pretty much it’s the process of using words to sell or influence people.
Copywriting comes in many forms, like:
So the span of writing copy is pretty big.
Almost every company could enlist the use of a copywriter but many of them don’t because their revenue isn’t tied to how much money they’re making. In other words, their business is not dependent on copy or content.
However, there’s plenty of work out there but first, you need to learn the basics.
Scroll down to access blog posts below to learn more about the business of writing copy.
This is part two in a series on how to write blog posts using principles copywriters employ. Once you understand the basic structure of advertising… Read More »Subheads 101: How To Write Blog Posts That Grabs Readers
This is the first in a series of posts on how to write blog posts that have value to your reader. In this episode, we’ll take a look at the overall structure of the post and then we will learn how to research and write your first headline.
One thing to remember as you begin writing your blog posts, you want to make sure you research and know as much about your audience as possible. That is the first big step. Without a clear picture of who it is you’re writing for, you’re dead in the water.Read More »5 Steps to Writing Killer Blog Headlines
Your company can use a business brochure. Why? If you’re only marketing online to promote your business, you should reconsider your strategy. Using only one… Read More »Business Brochure Copywriting Tips for Success
If you’re writing blog posts, ads, or magazine articles, headline writing is the most important part of what you do. This one aspect of writing… Read More »17 Copywriting Resources That’ll Make Headline Writing A Cinch
You are doomed. Let’s face it, if you continue market your business as if the copy on your website, brochures, and sales letters doesn’t mean… Read More »WARNING: Ignoring These Elements in Your Real Estate Development or Investment Firm’s Advertising Copy Can Trash Your Profits!
If real estate development and investment companies treat their sales pieces, brochures, business cards, and advertisements the same way they treat their landing pages, then… Read More »“Real Estate Development and Investment Firms – Can You Afford to Ignore this Lead Generation Report?”
If you have skipped this important step in creating your sales material, be it your brochures, website landing page, or direct mail pieces, then the… Read More »Warning: If you are a Real Estate Investment or Development Company – You’ll Lose Loads of Prospects If You Don’t Do This!
Other than real estate agencies, most of the other real estate businesses online (investment firms, law offices, construction, and developers) couldn’t convert a prospect into… Read More »“How a Real Estate Investment Firm or Development Company Can Learn How to Easily Land Clients – Just by Reading About My Abysmal Failure!”
This article is written specifically for all of the real estate investment and development firms that try to write their own advertising copy to sell… Read More »5 Reasons Your Real Estate Company Needs a Copywriter
Years ago, back when I was stupid about marketing, I tried writing all of my own copy. For some weird reason, I didn’t even think… Read More »Warning: Copywriting For Real Estate Businesses Isn’t for Wimps!