Congratulations on finally cranking out your first digital product. Go ahead, strain your arm and pat yourself on the back.
And right now, I’m guessing you’re already smelling that sweet, sweet passive income rolling in.
Right?
So, what did you create?
An eBook?
A planner? A mini course on how to perfotm a belly-flop without getting hurt?
(If you haven’t cranked out anything yet, go read this first: How to Make Money with Digital Products—Now!)
But hold up, Bochombo.
Before you break out the champagne and cue the dance music, let’s address the elephant in the room:
How the heck are you going to sell this thing?
Here’s the brutal truth no one wants to say out loud:
Crafting a digital product is easy.
Selling it? That’s where creators go to wail in the fetal position under a weighted blanket.
In my last post, we tackled the fun part—creating digital goodies you can launch on the fly.
And sure, that was exhilarating.
But this post?
Monaco This is where we roll up our sleeves and leap into work.
And I mean the real work.
For the record, you’ll sift through roughly a zillion blog posts on how to make a digital product.
But when it comes to actually selling them?
Damn few, and that’s a fact.
It’s like a deserted golf course with a creepy windmill.
And speaking of golf—selling digital products is like the back nine.
It’s easy whacking the ball down the fairway, but when you’re stuck on the green? Suddenly, it’s a game of absolute frustration.
So, strap in, friend.
This is where the rubber meets the road—then melts from the friction.
Welcome to the slam-bang, live on the razor’s edge, laugh in the face of death world of selling digital products.
Selling Starts with Knowing Who It’s For
If your digital product is for everyone, it’ll resonate with no one.
Let me illustrate for a minute, please.
Years ago, I was in the U.S. Army Band program. One of our ongoing frustrations? Carting around all that marching band music. We had to haul around 50 to 60 pieces for every ceremony—and each piece was about 5.5 inches wide by 4 inches high.
The Army’s solution?
Order flimsy white boxes that fell apart in a month.
Then they bought us high-end leather “purses” that made us look like camouflaged fashionistas. And nothing says “combat ready” like a tuba player with a shoulder bag. Hah-ha!
Now, my wife is a sewing master—still is, even as I write this from just outside her sewing cabin.
So, I brought the problem home and said, “What if we design something better?” Together, we created a rugged, perfectly sized, camo-colored music pouch. It matched our uniforms. It worked. It lasted.
I walked into the band hall with that thing, and the reaction was instant.
Voilà! Our music pouch masterpiece was revealed!
“Hey, I want one of those!”
Bandmates were swarming me like I was handing out backstage passes. Even the commanding officer wanted to know if he could hire my wife to outfit the entire unit. And that’s how her music pouch business for military bands around the world was born.
Why did it work?
Because I knew the people.
I understood the problem.
And we created a product that solved it exactly.
That’s the point.
Before you bust your ass on anything—ebook, course, prompt kit, you name it—get specific.
Who is it for?
What exact problem are they sick of struggling with?
And what will make them say, “Where has this been all my life?”
Know your audience first. Build the solution second.
That’s how sales start before the product even exists.
Pick One Sales Channel (Don’t Do Everything at Once)
Once you’ve finally built your digital masterpiece, you’re probably itching to sell it and start raking in the big bucks.
But then it hits you—the panic spiral.
Where do I even start?
Should I put it on my website?
Maybe Gumroad?
Wait—what about Substack? Etsy? TikTok? Shopify? Email? A QR code taped to a squirrel?
STOP.
You don’t need a sales octopus with eight flailing arms and a social media strategy that requires a Gantt chart.
You need one channel. That’s it.
Selling doesn’t require a tech circus. It requires focus.
Start where your people already are.
If your audience reads your emails, start there.
If they binge your Substack posts, perfect—use that.
Got a website with a little traffic? Set up a page and start selling.
But whatever you do:
Pick ONE.
Stick with it.
Sell on that one platform until you’ve got momentum. Then—and only then—should you think about expanding.
Create a Mini Sales Page to Start Selling
Never written sales copy before? Don’t panic.
I’ve got other posts that dig into that juicy topic. And yes, I do love a good long-form sales letter. But let’s be honest—that’s a whole beast on its own.
Right now, you just need a lean, mean, conversion machine.
Here’s your bare-bones starter kit:
- A clear headline that says what the product is
- A few bullet points that explain how it helps
- A “buy now” button with a simple, strong call to action
That’s enough.
Remember this:
You’re not building an empire in week one.
You’re getting your first few sales. That’s it.
Start simple. Stay consistent. Refine later.
Selling Starts with Knowing Who It’s For
If your digital product is for everyone, it’ll resonate with no one.
Let me illustrate for a minute, please.
Years ago, I was in the U.S. Army Band program. One of our ongoing frustrations? Carting around all that marching band music. We had to haul around 50 to 60 pieces for every ceremony—and each piece was about 5.5 inches wide by 4 inches high.
The Army’s solution?
Order flimsy white boxes that fell apart in a month.
Then they bought us high-end leather “purses” that made us look like camouflaged fashionistas. And nothing says “combat ready” like a tuba player with a shoulder bag. Hah-ha!
Now, my wife is a sewing master—still is, even as I write this from just outside her sewing cabin.
So, I brought the problem home and said, “What if we design something better?” Together, we created a rugged, perfectly sized, camo-colored music pouch. It matched our uniforms. It worked. It lasted.
I walked into the band hall with that thing, and the reaction was instant.
Voilà! Our music pouch masterpiece was revealed!
“Hey, I want one of those!”
Bandmates were swarming me like I was handing out backstage passes. Even the commanding officer wanted to know if he could hire my wife to outfit the entire unit. And that’s how her music pouch business for military bands around the world was born.
Why did it work?
Because I knew the people.
I understood the problem.
Blab About It Like a Real Human
Alright, Ging-Ga—you’ve got the product, you’ve picked your channel, and your mini sales page is live.
Now comes the part where most creators wipe out like a senior senator on a Segway:
You have to talk about your product.
And not with soul-numbing techno-babble.
Picture your audience across a café table, steaming mugs in hand.
❌ “Introducing my revolutionary solution for productivity optimization.”
✅ “Here’s the tool I wish I’d had three years ago, back when my to-do list looked like War and Peace.”
See the difference?
People don’t buy “products.” They buy a reason to care.
How to Sound Like an Actual Human
- Tell a Story
- “I built this planner after missing my own dentist appointment—twice in one week.”
- Stories slip past the skeptical brain and slap the flesh like a stiff fly swatter.
- Show the Why
- Snap a behind-the-scenes photo of your messy whiteboard.
- Shoot a 30-second selfie video walking through your favorite section.
- Spill the Proof
- Drop a screenshot of a DM that says, “Holy crap, this saved my sanity.”
- Invite early buyers to record a quick voice note testimonial.
- Give a Peek Inside
- Carousel a few page spreads or lesson titles.
- Think of it as handing out free samples at Costco—minus the hairnets.
Remember: People buy energy, trust, and real-life vibes.
So, ditch the jargon, loosen the tie, and talk like you’re clinking beer bottles with an old friend.
When they feel the human behind the offer, the sale is a no-brainer.
Create a Repeatable Promotion System
Like it or not, you’re going to have to blab about your product—a lot.
Why?
Because people will forget who you are. Plain and simple.
We live in a high-speed, ad-splattered, dopamine-hacked world. And if you don’t glue your product to the front of someone’s brain, it’s game over.
Not because your product sucks—far from it.
But because your buyer’s brain is juggling a thousand flashing notifications, screaming toddlers, side hustles, and reheated coffee.
Every five seconds, a new offer, ad, or “once-in-a-lifetime” opportunity pops into their feed.
So if you’re not showing up regularly?
You’re invisible.
And that means you can have the greatest product on the planet… and still be broke.
But don’t sweat it—I’ve got an easy way to fix that.
Let’s make it simple:
Use Weekly Promo Posts
Here’s the big master plan—so complicated you’ll need a PhD in rocket science to memorize it:
Pick one day.
One platform.
One format.
Then show up like clockwork with a short post that either:
- Tells a story about someone who used it
- Shares a result or testimonial
- Gives a behind-the-scenes peek
- Answers a common question
Rotate through these like a constipated mathematician working it out with a pencil.
(Gross. Accurate. Unforgettable.)
You don’t need to reinvent the wheel. You just need to keep it rolling.
Keep Those CTAs in All the Right Places
Don’t waste a post. Don’t waste a pixel.
Your bio? Tell folks where to go.
Your newsletter? Stick it in the P.S.
Your social captions? Slide in a subtle nudge.
Say it like a sly wink: “Psst… I made this thing you’ll love.”
You’re not being pushy—just professional. (And a little charming, too.)
Remind Them Subtly (But Relentlessly)
In every email. Every blog post. Every reel, tweet, or TikTok.
Sprinkle in a soft little whisper:
- “Made a planner for this, btw.”
- “This tip’s from my mini course.”
- “That’s in my toolkit—link’s below.”
Why? Because people are nuttier than a soup sandwich.
If you hard sell? They’ll get offended and accuse you of violating their inbox chakra.
But if you use a dozen Jedi mind tricks and sprinkle in a little Svengali charm?
Suddenly you’re a marketing savant.
And here’s the deal the data backs up:
If people keep seeing your stuff over and over…
You’ll make bank. Every time.
Don’t Be Afraid to Sell (Seriously)
People are funny. Take my wife, for example. She’s told me—many times—that we should start a business.
And we have. Several of them.
But right after her brilliant ideas fly out of her mouth, she follows up with:
“I hate to sell. I just can’t stand it.”
And that’s when I have to break the sad news:
If you hate to sell, you probably shouldn’t run a business.
(Happily, she’s got me doing the selling, so it works out.)
See, like most people, she doesn’t want to bother anyone.
But think about it—how many times a day are you “bothered” by ads? Pop-ups? Commercials? Blaring billboards?
We’re all swimming in sales messages. So what makes yours different?
It’s you.
Take our jam business. Every Saturday, I’m at the local farmer’s market, selling my wife’s incredible homemade jams. And every person who walks near our table gets a warm hello and a quick rundown of what makes our jam different. (Spoiler alert: it’s delicious.)
Am I bothering them? Heck no.
I’m helping them.
And that’s the mindset shift you’ve got to make.
You’re not being annoying.
You’re offering a solution.
If your product solves a real problem, then it’s your duty to get it into the hands of the people who need it.
They’re out there right now, scrolling, wondering, “Why can’t someone just give me the answer already?”
And you? You’re hiding in the corner, worried you’ll seem pushy.
Here’s the kicker:
The internet is the perfect place to sell because you’re not in anyone’s face.
But guess what? So is everyone else.
That means the online marketplace is a crowded, competitive beast—and you can’t afford to be timid.
You’re not shoving used cars down people’s throats.
You’re a creator solving real-world problems.
So say it proudly.
Promote boldly.
Show up often.
Because if you don’t believe in what you made—why should anyone else?
When you sell with confidence, you’re not just pitching a product.
You’re inviting people into a better version of their life.
And that’s not annoying.
That’s a public service.
Bonus: Easy Conversion Boosters For Your Digital Product
Ready for a few fast wins?
Let me rewind the tape for a second.
When I started my first business—eons ago—I had one big, flashing-light revelation:
I had to learn copywriting.
Early on, I read this marketing book that dropped a simple truth:
Selling with words es muy importante.
(That’s Spanish, if you’re wondering. I’m multilingual in hustle.)
God was feeling generous that day, because that book was exactly what I needed.
And now, I’m passing the torch to you:
YOU NEED TO LEARN COPYWRITING. PERIOD.
No, you don’t have to become the next Gary Halbert, Dan Kennedy, or John Carlton.
But you should learn enough to make the competition nervous.
Because one day, when your digital empire starts printing money, you might want to hire a copywriter. But here’s the kicker:
If you don’t understand what good copy looks like—how will you know who to hire?
There’s real value in knowing things.
Like my wife—let’s highlight her brilliance again.
She’s not a licensed plumber. But she’s helped renovate several of our homes.
So this Bozo comes into our house, tries to pitch her on a full-blown $10,000 plumbing “solution.”
She already knew what the real problem was. She was just trying to save time by hiring someone.
But once he started spouting nonsense?
She looked him dead in the eye and said,
“Get the hell out of my house.”
Then she grabbed her keys, bought the part, and fixed it herself.
Moral of the story?
Even if you don’t do the work, knowing how it’s done protects you.
So if you don’t want to write your own sales copy, that’s fine.
But take a course. Learn the basics.
That way, when some copy-clown tries to sell you a $5,000 “sales page that converts,” you’ll know if they’re the real deal—or full of baloney.
And now, here are a few actual conversion boosters you can plug in right now:
- Add Testimonials (Even One or Two Is Gold)
People trust people more than they trust you.
(Yeah, I said it.)
A screenshot. A DM. A voice note.
Doesn’t have to be polished—just real. - Offer a Low-Friction “Starter Version”
Some folks don’t want the steak dinner—they just want to nibble the fries.
Offer a free sample. A mini version. A starter pack.
Once they get a taste, they’ll come back hungry. - Create Urgency with Limited-Time Perks
Nobody moves until there’s a deadline.
Offer a bonus for early buyers.
Run a limited-time discount.
Or just give something extra to the first 10 customers.
A ticking clock turns browsers into buyers.
Bottom line?
You don’t have to overhaul your whole product to sell more.
You just need a few smart nudges in the right places.
Wrap It Up with a Wink (and a Link)
Selling your digital product doesn’t have to feel like a root canal in slow motion.
Get specific. Get visible. Get bold.
And remember—if you believe in what you made, say so like you mean it.
Now go sell that beautiful thing.
Need a hand?
Need help getting eyes on your product?
Check out the resources in the ElmoCopy Shop—they’re built to help you stand out and sell smart.
Want feedback on your sales page, product idea, or copy?
I’ve helped coaches and creators launch digital assets that actually sell.
Hit me up—I’m happy to take a look.